There’s power in embracing your natural allure. Corazon Carlos understands this better than most. Her plant-based skincare brand has empowered Filipinas to confidently embrace their skin
Despite its seemingly frivolous facade, the beauty industry has another side to it, one rooted in a deeper purpose. Corazon Carlos, an entrepreneur, goes beyond trends and fads to create something more meaningful and impactful. Over the years, she has made a name for herself with her plant-based skincare company, Syduction, and makes a positive difference by cultivating a brand based on natural products that celebrate natural beauty.
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Planting the Seeds of Success
“I’ve always loved beauty products and the confidence they can bring. After spending years focusing on my family, as a mom of two, I wanted to do something for myself that made a difference,” Corazon shared.
Corazon knew she wanted to empower herself and others. In 2019, she dove into her passion for beauty and entrepreneurship with the launch of Syduction International in the United Arab Emirates. The homegrown brand has since flourished, with Corazon expertly combining her passions with her expertise in commercial shipping.
Offering a variety of plant-based skincare and cosmetic products, Syduction is an impactful tribute to natural Filipina beauty. “My goal was to create a brand that enhances beauty and empowers women to embrace their authenticity and inspire others,” Corazon added.
The Beauty Landscape
“Establishing Syduction in the competitive beauty industry involved a blend of innovation, quality, and strategic marketing.”
Carving a niche in the beauty industry is challenging with all fads and ever-changing beauty concepts. This is especially true as beauty brands continue to spring up and saturate the market. However, Corazon leveraged her experiences to create gentle skincare products tailored to Filipina skin.
“I focused on creating products with unique ingredients that I couldn’t find in other brands, aiming to make the best products for sensitive skin like mine. I also surrounded myself with a team of passionate and talented individuals who shared my vision.”
Aside from quality products, Corazon’s purpose and advocacies, as reflected in her brand, ultimately resonated with her consumer base. Promoting sustainability and authenticity, Syduction stands out as it shifts away from the frivolity of the industry to focus on what its future could be: conscious, purposeful, and, most importantly, empowering.
Blooming with Purpose
With her continuous successes, Corazon continues to be recognized as a visionary entrepreneur in the industry. This year, she garnered the Asian Excellence Choice Award for Most Recommended International Cosmetics Product and the Top Brand in International Cosmetics Product. These recognitions are a testament to her dedication and passion for the industry.
“These awards inspire me to continue pushing boundaries and striving for excellence. They remind us of the impact we can make when we stay true to our vision.” For Corazon Carlos, that vision goes beyond innovating products; instead, it focuses on challenging notions of beauty.
“Beauty is all about acknowledging and celebrating our authentic selves and inspiring others to feel good by looking good,” she adds. With her brand easing people to grow into their skin, Corazon hopes to instill hope, purpose, and joy among women.
In a way, her vision for her brand and for the industry perfectly encapsulates who Corazon Carlos is. Staying true to the powerful woman that she is, she radiates strength and beauty, inspiring and empowering those around her.
Photographed by DOOKIE DUCAY. Art Director TIMOTHY DUEÑAS. Makeup and Hair by DIANE NANSON, IVETT CHAVES, JEDZ VIDAL, and AINA BERMUDEZ of NIX INSTITUTE OF BEAUTY. Styling by JANNO NOVENARIO. Shoot Coordination by JOANA FERNANDO and ISABELLA DARANG.
