A radiant, fresh appearance starts with the skin, and no one grasps this concept better than power woman Rosenda Casaje. In an exclusive interview, Rosenda shares with MEGA her commitment in leading a community where self-care for all women comes first
The desire for beauty has existed since the beginning of humanity. This is a universal aspiration, and in one way or another, us women are all participants in this sphere—and so this is Rosenda Casaje’s motivation to establish Gorgeous Glow Philippines. From the ground up, Rosenda created an enterprise that commits to optimal health and beauty for the Filipina. It’s a beauty playground out here, but Gorgeous Glow’s curated regimens are incredibly personal—aiding women to look and feel their best.
Whether it’s combatting persistent acne, diminishing fine lines, or calming sensitive skin, there are rejuvenating beauty tools to discover in Gorgeous Glow. Rosenda is hard at work in molding solutions to give your skin the TLC it needs and in building a brand that advocates for women nationwide—and shows that there is beauty in leading, making, feeling and being powerful in our own skin.
RELATED: MEGA Women Takeover: Mags Cue Makes Her Apparel Business Stand Out With Passion and Endurance
Beauty is Powerful
“I’ve always loved looking my best growing up,” Rosenda tells MEGA. “And I love helping each and every woman to feel beautiful in their own way.”
Beauty is a powerful force—it’s more than just looking good. It gives us the confidence to present the best version of ourselves to the world, and this is Rosenda’s everyday mission, dedicating herself to this cause through carefully selected ingredients and formulas and through her desire to offer every woman their skincare needs.
“I began with selling beauty products online seven years ago,” she shares. “And when the time came that I saw an opportunity to start my own brand, I took it.”
But First, Skincare
Now, with a sustaining robust business model that values quality, efficacy, safety, and sincerity, Rosenda celebrates the different expressions of beauty the Filipina can provide in the permanent quest for continuous self-care. As a leader in a market that grows more and more broad-ranging, Rosenda acts to champion the cause of women and to strengthen the communities with which she and her brand engages by providing accessible solutions in bottles, caplets, drinks, and other treatments.
The daily grind can often be overwhelming. But for a female entrepreneur such as Rosenda, her fulfillment comes from an advocacy built on driving and contributing to the overall confidence of women. “We’re a locally-made brand that encourages them to boost their confidence,” she says. “Not just physically, but in a way that makes a skincare routine a part of taking care of themselves—so that you reveal the best version of you to yourself and to the world.”
A Woman’s Self-trust is the Fuel to Lead
To do this, Rosenda creates for and around people. Her perspective is unexpected and generates change. It’s shaped and formed by her experience, environment, and intuition as a woman who’s cutting through the glass and taking charge. “I trust my intuition to guide my business decisions,” she tells MEGA. “I’ve faced so many challenges in the business industry. I’ve faced so many rejections, but they fueled me to get me where I am right now. Seven years ago, when I started, people told me they were going to support me. But then nawala silang lahat. So I told myself that I need to stand firm with my decision, because if I can’t support myself, who else is going to do it? That’s what motivated me to continue the business.”
This doesn’t mean logic, academic and work experience go to the wayside. But as Rosenda leads, it’s clear that it’s a holistic approach—a holistic blend of skills and vision and drive to execute. Female leaders are always looked down upon for trusting ourselves—they expect us to second-guess, to doubt, to diminish our brilliance. But when it’s people like Rosenda who don’t do that, they can start a movement of women stepping into leadership potential and building a generation that reshapes the working world—or in Rosenda’s case, the beauty industry. It’s leaders like Rosenda who outwit the world of work, and do so by championing the Filipina beauty.
In striving to commit to her mission, Rosenda sets out to achieve the skin’s perfect balance and well-being with solutions to reveal visibly bright glow-ups, all the while looking her best and feeling powerful in her own skin.
Photography DOOKIE DUCAY. Art Direction ANDREW ENCAPAS. Fashion Direction SEAN CASTELO. Beauty Direction MIA CASTRO. Styling ROKO ARCEO, assisted by GISELLE BARNACHEA. Sittings Editor MIA CASTRO. Makeup NIX SORIANO assisted by DANYCA KLOIE EVANGELISTA of NIX INSTITUTE BEAUTY. Hair BHELLE ALBA assisted by JESSEY MIRANDA of NIX INSTITUTE BEAUTY. Shoot Coordination JOANA FERNANDO and ISABELLA DARANG. Special thanks to GRAPEVINE RESTAURANT and JULIUS LAGMAN
