Flormar described the two music giants as the perfect embodiment of the brand’s manifesto
Everyone has their own concept of what beauty looks like. However, many overlook the fact that it is a personal and universal experience, too. It is the excitement felt in exploring the makeup department and finding new favorites. Apart from that, it is the heightened sense felt in experimenting with a look and seeing it for the first time. Beauty is a form of self-care and self-expression. To say the least, it should always feel good.
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It is one value that Turkish makeup brand Flormar lives by. “Makeup isn’t necessarily good or bad, right or wrong. And in fact, there are fewer rules about buying and using makeup than society makes out,” President of ZFace Inc. Angie Goyena pointed out. “Our goal at Flormar is to stir up that wonderful feeling we get from the ritual of putting on makeup whenever, wherever, however, we want and feel like it. Color your way, color yourself happy.”
On the brand’s newest faces
In recent times, Flormar named powerhouse performers Morissette and KZ Tandingan as the new faces of the beauty brand. “The thing about makeup and nail polish as pick-me-ups is that they give you a more concrete way to echo how you feel, in the same way, music potently elevates your mood,” the company shared in an exclusive press release. “On that account, it is a no-brainer why Flormar Philippines signed on award-winning artists, Morissette and KZ Tandingan, household names who perfectly embody the manifesto of the brand.”
Apart from the artists’ impressive portfolio and global recognition, other standout details that deserve the spotlight are their beauty signature. Both Morissette and KZ Tandingan are penchants of expressive and experimental makeup looks—a beauty approach that the brand truly embodies. Moreover, Flormar is enthusiastic about the collaboration with the two music giants and perceives it as a way to demonstrate how one art form contributes to another where music and makeup reverberate with creativity and emotions.
On Morissette’s take on beauty
“Makeup makes me feel more empowered. It’s been a part of me as an artist and performer,” Morissette shared when asked about the role of beauty in her life. “Growing up, I’ve had a lot of hits and- misses, but I enjoyed—and still enjoy—applying makeup and nail polish every step of the way.” Her favorite part of the routine? “I like curling my lashes, applying lipstick, doing the flick of my winged liner—I find it therapeutic!”
On KZ Tandingan’s take on beauty
Meanwhile, KZ Tandingan shared a perspective that many fans can resonate with. “Growing up, I didn’t think I possessed beauty. Therefore, I never imagined I’d get to talk about it. I had a very limited concept of beauty when I was younger, but as time went on, I’ve come to realize that there are many different types of beauty,” she confessed. “We must have the courage to demonstrate the fact that we all possess it—and I’m able to do just that with the help of brands like Flormar.”
Now, the artist has established a new relationship with makeup. “I have a ton of fun doing it! Creating looks that express my emotions. Isn’t it wonderful how we can do that with makeup?” And for her top picks? “Because I move around a lot on stage, I need to have a long-wearing foundation, a non-transfer lipstick, and a brow-setting gel in my kit. And since I’m holding a microphone all the time, nail polish that doesn’t chip easily is a must—and I’m glad I can find everything I need from Flormar.”
