Be Naturally Beautiful with WASO: Shiseido’s Skincare Solution For Millennials

Be Naturally Beautiful with WASO: Shiseido’s Skincare Solution For Millennials


It has probably dawned on you to start taking care of your skin. That having a simple skincare routine is essential, especially for the active millennial. The good news is, it’s never too late to start one. With our calendars packed with deadlines, parties and back-to-back adventures, our constant exposure to the sun, pollution, and high levels of stress make our skin vulnerable to damage and early signs of aging.

But how do you know what products are packed with the most benefits? Choosing the perfect ones has always been overwhelming. Young adults scour through beauty blogs and boutiques for highly effective products that won’t hurt their millennial budget. Luckily, there’s now a skincare line, especially for millennials.

Beauty authority Shiseido introduces WASO, a collection of products specially made for young adults—from the pastel colors to the pocket-friendly price range. Backed by Shiseido’s more than 100 years of expertise in skincare science, this line is made with the Whole Cell Release System W, a unique method that keeps botanical cells intact to take better care of your skin. Maximizing the power of nature, it easily targets usual problems like dryness, oiliness, and visible pores.

Read on and see how WASO is tailor-made to bring out the natural beauty of millennials.

WASO Clear Mega-Hydrating Cream for Millennials
PHP 1750, Shiseido

WASO Clear Mega-Hydrating Cream

A staple for workaholics, this cream plumps and softens your skin in an instant. The mega-hydrating Ninjin carrots keep the skin fresh with its high water and nutrient content.

WASO Quick Matte Moisturizer Oil-free for Millennials
PHP 1650, Shiseido

WASO Quick Matte Moisturizer Oil-Free

Never stress over shine spots with this oil-free moisturizer. It helps suppress sebum breakdown thanks to the antioxidants in loquat leaf. To top it off, it has a matte finish that saves you trips to the ladies’ room for touch ups.

WASO Color-smart Day Moisturizer Broad Spectrum SPF 30 for Millennials
PHP 1950, Shiseido

WASO Color-Smart Day Moisturizer Broad Spectrum SPF 30

This stay-on moisturizer hydrates for that coveted glow. Its skin-adapting tint blends flawlessly with the skin so you can head out makeup-free. You can confidently stay under the sun, too, since this product has SPF 30 to protect you from harmful UV rays.

WASO Color-smart Day Moisturizer Oil-free Broad Spectrum SPF 30 for Millennials
PHP 1950, Shiseido

WASO Color-Smart Day Moisturizer Oil-Free Broad Spectrum SPF 30

Adventurous millennials are going to love this! Stay fresh while enjoying your outdoor activities with this moisturizer infused with SPF 30. Look naturally beautiful with its skin-adjusting tint and shine-free finish that stays on all day.

WASO Soft+Cushy Polisher for Millennials
PHP 1450, Shiseido

WASO Soft + Cushy Polisher

Need a quick breather? WASO Soft+Cushy Polisher gives your skin a little treat with its rejuvenating powers of soybean. This gentle and creamy product opens up your pores, too, for deep exfoliation, making it easier to scrub all impurities away. 

WASO Quick Gentle Cleanser for Millennials
PHP 1450, Shiseido

WASO Quick Gentle Cleanser

Turn a stressful day around by cleansing your skin with the purifying abilities of honey! Breaking down dirt and removing excess oil easily, it’s heaven-sent to those of us who are constantly exposed to pollution from our crazy daily commute.

WASO Fresh Jelly Lotion for Millennials
PHP 1450, Shiseido

WASO Fresh Jelly Lotion 

Japan’s long-treasured secret for beautiful skin is here! The Kikurage white mushroom holds more water to keep the skin plump. Take advantage of its incredible pore-minimizing powers by applying after exfoliating. So skip the makeup and dare to go bare faced!

#BeNaturallyYou #WASOBeauty

WASO is available in the following Shiseido branches: SM Megamall Flagship, Powerplant Mall, Glorietta, Greenbelt 5, Eastwood Mall, Shangri La Mall, Trinoma, Robinsons Place Manila, Robinsons Place Magnolia, S Maison Conrad, Alabang Town Center, Lucky Chinatown, and soon online on Zalora.

For more information, visit or


Words by Mara Madrid

Artwork by Bettina De Los Reyes

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