New in Beauty: All the Standout September Releases From Filipino Brands

New in Beauty: All the Standout September Releases From Filipino Brands


From blurring skin tints, microblade brow pens to exciting lip products and more, we are bringing light to recent launches from Filipino beauty brands that make a worthy addition to any fan’s beauty collection

The beauty calendar has officially entered the fall season, and with the cozy weather in full swing, comes the notion of transitioning products that are more fitting for the setting. Think hydrating base formulas or a rich cherry-hued lip color—all of which can be worn for a seasonal refresh. But with such a vast marketplace, where does the search even begin? As luck would have it, Filipino beauty brands continue to supply innovative entries that are perfect for the -ber months. 

blk filipino beauty brand
Photo: BLK COSMETICS (via Instagram)

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As forecasted, skincare-meets-makeup hybrids reign as the new standard for every launch. The emergence of multitasking formulas easily falls in favor of wearers who want makeup that performs the standards and at the same time, helps improve the skin along the way. From beet-hued lip treats to volumizing mascaras, these are all the noteworthy releases for the season below.  

blk Cosmetics Day Dream Collection 

blk cosmetics day dream
Photo: BLK COSMETICS (via Instagram)

Blk Cosmetics welcomed the season with a new range of products that are designed to deliver that soft-focus look. The Day Dream Collection features a set of skincare-infused essentials in the form of cushion foundation, perfecting powder, and microblade pens. As for the standout release? The Cushion Wand. Moreover, the buildable and blendable formula comes in a blush, contour, and highlight format that leaves a radiant and soft-focus finish. 

Sunnies Face Lip Treat in Beet 

Photos: SUNNIES FACE (via Instagram)
sunnies face lip treat

Sunnies Face’s recent addition to its line is enough proof that mauves are the official palette of fall. “Beet is a transformative color that first appears to be dark and luscious, but melts onto your lips as a sheer berry wash,” the brand detailed in an exclusive press release. Elsewhere, it is formulated with shea butter and collage, which instantly plumps and softens the lips in one swipe. 

Happy Skin Cosmetics Generation Happy Skin Re-boot 

happy skin filipino beauty brand
Photo: HAPPY SKIN COSMETICS (via Instagram)

Generation Happy Skin finally made its most-anticipated return with a range of new everyday makeup must-haves. Aptly named Re-boot, the lineup comprises easy-to-use blurring skin tints, brow grips, water tints, and glossy tints. The collection also comes with the Kiss and Bloom Velvet Lip and Cheek Stain, a multi-use mousse with a long staining power. 

GRWM Cosmetics Lip Collection and Lash Booster Collection 

grwm cosmetics filipino beauty brand
Photo: GRWM COSMETICS (via Instagram)

GRWM Cosmetics is back at its game with not just one, but two launches for this month. The Lip Collection, for one, is composed of three product entries: Lip Contour, a set of creamy and smudge-resistant lip liners; Lip Glaze, glossy lip tints that deposit a gorgeous wash of color on the lips; and High Beam, a hydrating lip oil that leaves a subtle hint of color. The formula is also enriched with jojoba oil and shea butter to hydrate and moisturize the lips upon application. 

Photo: GRWM COSMETICS (via Instagram)

Meanwhile, The Lash Booster Collection is all about bringing the right amount of drama to the eyes. The four-piece mascara collection includes The Lash Primer, Volumizing and Lifting Mascara, Lengthening and Lifting Mascara, and the Mascara Remover.

Chu Chu Beauty Yummy Yum Skin Collection 

chu chu beauty
Photo: CHU CHU BEAUTY (via Instagram)

Chu Chu Beauty knows exactly how to produce products that look as good as it sounds. Take its Yummy Yum Skin Collection as a perfect example. The Yummy Yum Skin Dewy Cushion, one of the lineup’s standout products, is a hydrating and lightweight base formula that renders a fresh, second-skin-like finish. Alongside is The Yummy Yum Skin Loose Powder, a translucent blurring powder that leaves a soft matte finish. 

Featured Image: HAPPY SKIN COSMETICS (via Instagram)

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