NEW Lounge is elevating the beauty zen experience as it opens its new home at a relaxing oasis
Beauty retreats are considered a true gift to enthusiasts who are in search of a little breather away from the hustle and bustle of life. Of course, the experience starts with a relaxing ambiance that mentally transports one’s mind away from hectic reality. However, the main stars also consist of the influx of holistic treatments that makes it worth visiting. And as the homegrown wellness oasis grows, a new and exciting beauty destination enters the neighborhood.
Recently, NEW Lounge welcomed its lash dolls to its new beauty address at EDSA Shangri-La Manila’s Chi, The Spa. In partnership with the iconic global luxury hospitality brand, the new location aims to provide an elevated experience as it empowers all the senses to promote holistic wellness and beauty. “Embodying the concept of Zen all throughout the journey, it truly embodies an urban oasis,” NEW Lounge shared in an exclusive press release.
In line with its biggest milestone, the beauty brand also released a campaign with Maricel Laxa Pangilinan and her daughters Ella and Hannah as they explore the new beauty oasis. NEW Lounge gave a nod to these women and named them as the perfect representation of what they stand for. “True advocates of wellness, purveyors of lifestyle, and most importantly, empowered and confident in their ventures. This campaign and [the] reopening of the bigger NEW Lounge also serve as a kind of homecoming for the three women as EDSA Shangri-La is their family’s go-to hotel.”
Meanwhile, the Pangilinans described the campaign as a shared vision. “We want a relationship with our partners like NEW Lounge because we believe in the product. That there is truth in what we advertise,” they shared. “NEW Lounge also became a bonding experience for us because if one of us was going, we always informed [the other] in case they wanted to join. It’s just so nice to wake up in the morning and have that confidence. It made it so easy.”
It’s no secret that NEW Lounge shows no signs of slowing down. In fact, the brand’s expertise and premium signature techniques speak volumes about why it is trusted by celebrities and personalities with the likes of Heart Evangelista, Bryan Boy, Phoemela Baranda, Jessy Mendiola, and Francine Diaz. And what’s next for the growing empire? “At the end of the day, I believe that our goal is to show the world the light. That we can inspire others with our stories. This year is going to be our biggest year. The best is yet to come,” shared founder Rachelle Bravo.
