Beyond the Shadows: Onitsuka Tiger Resurfacing with Eighties Nostalgia

Beyond the Shadows: Onitsuka Tiger Resurfacing with Eighties Nostalgia


Onitsuka Tiger continues to absorb and reinvent the fashion scene, while the world is just catching up

In today’s time, it may be easy to associate Onitsuka Tiger as a jeans, joggers, and shorts outfit staple—a testament to the brand’s fashion-forward versatility. Even Prince William, Duke of Cambridge, was spotted rocking the classic white Mexico 66 with the distinctive red and blue stripes, casually in a comfortable sweater and a pair of khakis. Truth be told, Onitsuka Tigers have had a long tale and have signified cultural prestige way before this shoe fad even became a thing of the present.

Since time immemorial, Onitsuka Tiger has created sports-inspired head-to-toe ensembles in pursuit of ultimate comfort and innovative design—that goes beyond what the eyes can see. The Onitsuka Tiger stripe design, for example, serves a legitimate function apart from being the brand’s trademark and insignia. The shoelaces were integrated into the stripes, further improving the stability and durability of the shoes.

The Onitsuka Tiger AW22 Collection unveiled during the Milan Fashion Week in February

Its signature finesse also embodies the brand’s respect to the Japanese heritage and their admiration for refined and modern creative styles. Giving prime importance to quality and detail, Onitsuka Tiger sets its sights on satisfying the hunger for luxury and an entirely new value system in the modern world era. 

A fusion of Japanese heritage and modern flair

On February 25, 2022, Onitsuka Tiger presented its Autumn/Winter 2022 collection at the Milan Fashion Week under the direction of Creative Director Andrea Pompilio. It was the brand’s first physical show since the COVID-19 pandemic began.

Model’s supple movements inspired by the 80s Japanese fashion scene

The AW22 collection is best illustrated by the concept of shadows, working on monochromes, silhouettes, and minute details. The collection pays homage to the Japanese aesthetic of purity and austerity in the eighties—that is, black clothes with unexpected volumes and layers that represented the underground culture at the time. Typical of Japanese ceremonial dress, the Kimono, layering is crucial for coming up with such a style that is as original and genderless as the AW22 collection.

A refreshing take on the minimalist streetwear

Onitsuka Tiger’s latest collection features ultra-oversized T-shirts made of heavy cotton and graphically embroidered kaftans or overdresses, whose only distinctive embellishments are the flame and flower prints at the hems. Along with these are velour dresses with a Gothic and slightly modern rock star style and mini dresses with a drawstring waist.

The apparel were layered with nylon jackets, maxi Bermuda pants, midi-length pleated skirts, and multi-pocketed waistcoats. On foot were the PETAL™ model, a classic court style shoe with an ankle-height upper, and the ACROMOUNT KNIT™ model that hinted at the minimalist, simple design of the AW22 collection.

The AW22 Collection will be available in September. Catch the full line of products from head to toe at Onitsuka Tiger’s website. For updates, follow them on Facebook and Instagram.

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