Onitsuka Tiger Brings Their New Concept Store to Manila

Onitsuka Tiger Brings Their New Concept Store to Manila


Known around the world for its unique design and innovative approach to footwear, the Japanese brand is earning more stripes by marking a new turf in Greenbelt

From the iconic Mexico 66 to another crowd favorite, the Ultimate 81, Japanese fashion brand Onitsuka Tiger is on a mission to be the sole provider of innovative and stylish footwear that run the world with a purpose. With its rich history since its launch in 1949, Onitsuka Tiger has kept up with the times and has even elevated the way we feel about comfort and leisure through shoes. Now, Filipinos can experience more from the brand with their newest hotspot opening in the country.

Bringing their Fashion A-Game

With an open floor and walls adorned with a colorful array of sneakers, the concept store gives you ample space to put on a pair and rock them around.

Joining the ranks of fashion capitals around the world like Paris, Milan, and London, the Japanese fashion brand was able to showcase timeless styles of footwear and clothing with a nod to its heritage but always with a modern twist.

A mix of clean aesthetic with a contemporary touch, the premium concept store is located in Greenbelt, Makati. It is still located in its original area in the mall but with an expanded and fuller space housing its timeless staples, along with selected contemporary items from the Autumn Winter 2022 Collection which were seen on the runway of Milan Fashion Week, and exclusive and limited pieces.

A show of heritage and style

To showcase its unique style, heritage, and quality that has inspired a generation enjoyed by many, this store in Greenbelt, Makati will feature the Autumn-Winter 2022 collection and its legacy line, Nippon-Made.

Onitsuka Tiger’s signature pieces, the Serrano CL and Tiger Tracer Ex, come in different colorways to suit your style and personality

The new arrivals from the Autumn-Winter 2022 collection feature two reimagined pieces from the 70s, the Serrano CL and Tiger Tracer Ex. The Serrano CL is inspired by land spike shoes which were such a huge hit in the 1970s. Its unique style is characterized by a light and thin sole as a whole, and is accented by the design of the outer sole with the forefoot part rolled up slightly. It comes in three colorways, the Birch/Tiger Yellow, Cream/Putty, and Black/Black.

Another well-loved Onitsuka Tiger piece, the Tiger Tracer Ex, is a functional work of art with its upper shape reinforced and even enhanced with night visibility panels and a shoelace keeper to prevent the laces from going loose on your strolls. Its sole design also got a 2022 upgrade that will give anyone the strength and torque from its high-density nylon made in Japan, characterized by its lightweight and soft touch. It also comes in three colorways, Oyster Grey/Steeple Grey, Birch/Pale Beige, and Black/Black.

Pride of the pack

Another feature of the premium concept store showcases the Nippon Made wall where a variety of intricately handmade sneakers are made available to the fashion brand’s Philippine patrons

As a brand that always harks back to its unique traditions and heritage, Onitsuka Tiger also has an exclusive Nippon Made sneaker collection that is produced handmade with the highest quality materials and stitching that show off superb Japanese craftsmanship up to the smallest detail.

The Nippon Made series which adheres to proudly being Made in Japan is the epitome of comfort, durability, and intricate craftsmanship making these shoes a real pleasure to wear. One just has to try on a pair to discover the difference!

Check out the new Onitsuka Tiger’s concept store located on the Ground Floor, Space 78-81 of Greenbelt 5, Ayala Malls from 11 AM to 9 PM, Sunday to Thursday and 11 AM to 10 PM, Friday to Saturday. Visit their website and follow them on Instagram and Facebook.

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