Embrace your own slice of luxury with PANTONE 17-1230 Mocha Mousse, a rich and inviting brown that elevates your ‘me moments’
For 2025, the Pantone Color Institute has chosen PANTONE 17-1230 Mocha Mousse as its Color of the Year, a luxurious yet unpretentious brown that evokes the cozy, comforting essence of the season’s sweetest indulgences. It’s like curling up with a cup of hot chocolate with marshmallows as the clock strikes midnight on Christmas Eve—Mocha Mousse is a hue that carries that very sentiment, exuding warmth, and drawing on the qualities of chocolate and coffee to satisfy our craving for comfort.
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Leatrice Eiseman, Executive Director of the Pantone Color Institute, shares that Mocha Mousse represents a thoughtful indulgence. “This color moves beyond the humble, grounded perception of browns, elevating them to a level of aspirational luxury,” she said. “It’s timeless yet indulgent, bringing a sense of grounded sophistication to any palette.”
In fashion, Mocha Mousse brings elegance to the forefront. This brown not only feels like a hug in color form but also provides a sumptuous take on an everyday classic. We’ll see it appear in textured knitwear, sleek outerwear, and accessories that transform the basic to decadent. In accents or as the central hue of an ensemble, Mocha Mousse is ideal for those who appreciate comfort with the right hint of luxury.
As our collective appetite for everyday pleasures grows, Mocha Mousse answers the call to embrace simple luxuries and moments of gratitude. The richness of this color speaks to the warmth we seek, as well as our desire for accessible, yet refined experiences. “It’s a color that feels authentic and approachable, capturing the essence of sharing those precious ‘me moments,’” explained the Vice President of the Pantone Color Institute Laurie Pressman.
It’s your slice of luxury with PANTONE 17-1230 Mocha Mousse. Its sophistication and warmth make it the excellent hue for crafting well-earned moments of significance—small in scale, yet big on the comfort that lasts all day long.
Photos: ISABEL MARANT, LOEWE, DRIES VAN NOTEN, LOUIS VUITTON, RALPH LAUREN, MAX MARA, CANALI, MIU MIU, FERRARI, and LORO PIANA
