This is how Pharrell Williams is changing the game of menswear as Rihanna becomes the face of the new Speedy bag
It’s the debut show that garnered applause and praise from fashion practitioners around the globe as Pharrell Williams challenged and honored the codes of Louis Vuitton with his first Spring/Summer collection held in Paris. He definitely exceeded the expectations of many, which we will credit to his multifaceted character that is very much evident in his impressive background in the arts. The appointed creative director gave the menswear division a new perspective for us to see and there is no doubt that progressiveness is behind his advocacy for cultural unification.
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He highlights the message of unity across all cultures through his first collection and campaign of a reiterated Louis Vuitton classic. New colors and representations are introduced as Pharrell gives the Maison’s Speedy bag a new look with Rihanna as his muse.
The new emblematic bag is a culmination of the culture Pharrell immersed himself in—truly evident in the design. The diverse and exhilarating atmosphere of Canal Street located on Lower Manhattan, New York City is what channeled the invigorating fashion of the new Speedy bag. It is also the location where he was introduced to the ways of luxury since the bag was actually one of the first that he owned.
He was able to honor Louis Vuitton’s signature codes by infusing its unrivaled savoir-faire with the fashion personality of Canal Street. The trapezoid lines were softened with the construction of the bottom, making the exterior collapse elegantly. As for the colors and monograms, it was done with a hand-painted effect for an artisanal detail. These are all intentional for the Speedy bag to easily blend in with everyday wear.
While it may seem questionable to some, it all makes sense to have Rihanna, a creative and empowered woman in her own right, as the face of the campaign. To put it simply, these are straightforward executions that display the new creative director’s outlook on breaking boundaries with two mainstream culture icons. The Speedy is known for its practicality that epitomizes the foundation of Louis Vuitton craftsmanship. Meanwhile, Rihanna has become the face of a universal unification that she built herself from the ground up with her outstanding music career, which has led to the blossoming of her own beauty and fashion lines.
To sum it all up, it’s unquestionable that the future of Louis Vuitton menswear looks promising with Pharrell’s direction. We’ve seen the stirring changes he has done with his first campaign and collection, and we’re already looking forward to discovering what else the multi-talented creative has to offer.
Photos: LOUIS VUITTON
