Primed and Ready: Prime Video Launches in the Philippines with a New Focus

Primed and Ready: Prime Video Launches in the Philippines with a New Focus


Your newest streaming buddy on the block, Prime Video, arrives in true blue fashion with an entertainment veteran as its face and exciting Filipino-focused content to come

You’ve seen Prime Video content all over Twitter: scenes from the buzzworthy series The Boys poking fun at your favorite superhero flicks, or even the gorgeous 50s Americana fashion in The Marvelous Mrs. Maisel. Reality is, Prime Video exclusives have been all over our feeds, stories, and timelines. But now, you can truly experience Prime Video on your TV and computer screens as the streaming platform reintroduces themselves to the Philippines and launches a new era of much-awaited exclusives and local content.

Anne Curtis (seventh from left) alongside her new Prime Video family.

On August 9, The Fifth at Rockwell became the stomping grounds for Prime Video City built to celebrate the arrival of Prime Video on our shores with a high-energy launch event inspired by our childhood love for TV, and now, the fun of watch parties at home. The event-slash-party saw our celeb faves who have made huge moves through video content, such as the Wil Dasovich and Issa Pressman.

A city built for video lovers

Before heading to the main stage, guests made their way through a portal-like hallway, which opened up into a room stacked with different sized CRT TVs straight from the early 2000s, like video skyscrapers. The retro vibe served as the perfect backdrop for quick snaps and videos, as Jaz Reyes showcased in a Reel.

Taking charge of the event was the always-energetic Sam YG who filled the entire event floor with positivity and excitement. From some quick banter with guests, to even sharing some laughs with the international Prime Video team who flew in for the event, the night truly echoed the kind of fun and excitement we can expect from the streaming platform.

Pinoy Prime!

This baby blue top and skirt combo of Anne Curtis echoes the youthful vibe of the streaming platform

Sharing more about what we can expect from Prime Video, Sam welcomed to the stage the Head of Originals (Philippines) of Amazon Studios, the multi-awarded Director Quark Henares. From K-dramas such as Nothing Serious; and anime series like Jujutsu Kaisen that have been taking the internet by storm, Quark and Sam YG also teased unique Filipino content that are in the pipeline. We already know that Big Night! has been scooping up awards internationally, so with more local producers and creators joining the fun, there’s a lot to expect from Prime Video when it comes to connecting with the Filipino audience.

In an exclusive interview, Quark shared how Prime Video is not only a platform for casual entertainment, but also a great source of content to spark the mind. “[For thought-provoking content], Paper Girls is coming out: it’s fantasy, aliens, sci-fi, but it’s also a family and friendship drama. Even Fleabag is a good pick. Even if it is geared more towards millennials, it talks about relationships [and tragedy] and it has this very postmodern feel to it.”

The superstars came out to play

Issa Pressman and Keiko Nakajima took cues from the vibrant 90s with pattern play and deep colors.

Headlining the night is the silver screen princess, the television mainstay, and now the face of Prime Video Philippines, Anne Curtis. Donning a glistening blue dress aptly reminiscent of vintage Hollywood, the actress shared her excitement for the platform’s future in the country.

“Finally, we Filipino content nerds have the space to engage with exciting movies and shows we’ve always wanted to watch. We’re known globally to be one of the most engaged and enthusiastic cultures when it comes to the entertainment arts. Prime Video sees us and wants to give us access to a countless variety of top-tier digital content, as well as feeding our appetite for telling stories of our own,” she shared.

Sam YG joined Anne Curtis to formally open Prime Video City bustling with drinks, snacks, and a jaw-dropping array of three—yes, three—gigantic 4K LED screens. Everyone got to witness snippets of upcoming Prime Video content, like the highly-anticipated blockbuster The Lord of the Rings: The Rings of Power, which releases on September 2, 2022.

If you’re itching to dive into the deep blue of Prime Video but don’t know where to start, Quark shared his top recommendation: “Undone is an animated series, but it’s a very intelligent [show] because it’s about a woman dealing with the loss of her father and realizing that she can control time. It’s amazing, it’s one of the hidden gems of the platform and everyone should watch it. Thirty minute episodes; super fantastic and underrated.”

Subscribe to Prime Video today at and see why it has been worth the wait. Follow Prime Video Philippines on Instagram and Twitter for updates. Share your thoughts on social media with the hashtags #NaksPrimeVideo and #PrimeWorthTheWait.

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