Breakout Singer-Songwriter RAYE elevates her sound with Dyson’s OnTrac™ headphones as their new Global Ambassador
England’s very own new-age songbird continues to rise in the world’s eye as she dazzles fans from across the globe. Some her accolades include being the First Female Artist to win Best Songwriter Title at the Brit Awards, a Mercury Prize holder, and a wholly independent released album in My 21st Century Blues. Ever heard the club-pop hit Escapism on a night out? Thank RAYE for that.
Yet, she’s not done. RAYE’s now the Global Ambassador for the global technology company, Dyson.
The CNC Black Nickel caps with Oyster Pink ear cushions are RAYE’s choice.
Dyson made the formal announcement through a surreal campaign video. Bold and beautiful, there’s a sense of unlocked potential that’s weaved in through the dreamy visuals. Where the music begins in her head, dreams of them fully realized pour out. She then grabs her pen and pad to create a new song that’s made possible only with the divine auditory experience given to her by Dyson.
Harmonies of the Future
There’s a certain freedom that’s felt during the process of making anything creative. Particularly for music, materializing an abstract idea or feeling into a set of tangible notes and beats for others to perceive provides a sense of catharsis unlike anything else. An artistic vision that is authentic and all your own come to life for others to listen to—RAYE champions that.
In her own words, “Musicians work tirelessly to create a very specific vision. From the frequency level, volume, timbre and texture, every single detail of a musical composition matters, to get to a place where you’re happy to hand it out to the world.”
The OnTrac™ headphones’ 40dB active noise cancellation transports a silent world of pure focus to the listener almost instantly—a place wherein their deepest thoughts can come to life without harm. Then, the waves come in. Auditory ripples that envelop those same ideas into something wonderful.
RAYE’s music is elevated through that soundscape produced by Dyson’s innovative technology. To her, there’s no better place to meet with her sound than with Dyson’s headphones. “I want people to listen to exactly what I signed off on, and to experience my music as I envisioned it to be heard when I recorded it in the studio… Put simply, I love good quality sound, and the Dyson OnTrac™ headphones offer that,” she shares.
Inventors Together
Creativity, and the freedom that comes with it, powers the engines of Dyson and the beating musical heart of RAYE. Both thrive in pushing boundaries. If it’s music or the landscape of technology, there’s a kindred bond between both now.
As Dyson’s sonic hand moving forward, RAYE will continue to blaze a trail of artistry and powerful music made manifest with the help of new-age headphones that simultaneously cut a path towards auditory perfection.
