Move over “I’m Cold Makeup,” a new holiday beauty trend is taking the spotlight. And the best part? The look is in favor of wine enthusiasts
It’s been quite a feast of food and beverage references in recent beauty seasons. Think of the ever-popular latte makeup or cherry cola lips—looks that have taken up a permanent position on the moodboard of celebrities, including Anne Curtis, Bea Alonzo, and Coleen Garcia-Crawford. But it doesn’t stop there. With the holiday soirées coming in, many would be enthused by an expanded beauty menu inspired by the festivity. Case in point? Red wine makeup.
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The concept of a red wine look is nothing new. In fact, it’s a rebrand of the ever-popular red lip look: fresh skin, naked lids, and a statement lid. But in beautytok’s defense, the trend is all about the collective energy it radiates to. “You want to look like you smell good and you’re equal parts sexy and sophisticated,” beauty content creator Zoe Kim Kenealy described the look in her video. That is to say, it’s one creative take on a classic look with a tale inspired by a holiday staple.
The beauty look of the season
In beautytok, enthusiasts decoded the secret to achieving the essence of the red wine look. “For this look, the base is really important. I would implement the moonlight test,” Zoe explained as she mixed a face oil and foundation to create a radiant finish. “The moonlight test is if your base has gotten too matte, full-coverage, and too powdery to the point that [if] your skin will naturally glow under the moonlight, you’ve gone too far.” The content creator proceeded with concealer, powder, and bronzer. As for the blush? “I would also stick to a blush color that looks like your face could naturally produce.”
Her take on the trend deposited the right amount of attention on the lids. As for her palette of choice?Metallic hues. “You might assume that since this is a sexy look, we’re [going to] go in with eyeliner. We are actually skipping eyeliner,” she punctuated. “It’s a different type of sexy—trust me on this.” The content creator continued by swishing a shimmered eyeshadow that she describes as one thing that looks like scattered diamonds on your face. To complete the look, she outlined her lips with a bold red liner and filled them with a glossy tinted balm to capture a post-wine and ricotta finish.
And something for the daytime
While Zoe Kim Kenealy’s take is perfect for the night soirées, her fellow beauty enthusiast Danielle Estrada’s version is made for holiday brunches. “We are [going to] put a lot of emphasis on [the] skin being very glowy and really bronzed,” the content creator detailed in her video. Her best-kept technique? Combining a peptide cream and bronzing drops. Meanwhile, she kept her eyes simple with the works of a brown palette, shimmered eyeshadow, and a flick of an eyeliner. As for the finishing touch, she combined two lip products to create a crimson-like color that is simply perfect for any daytime setting.
Our point of view
As mentioned earlier, the concept of a red wine look is nothing new. Yet with the focus on the collective energy it radiates to, it only indicates that our priorities have shifted towards trends that generate or resonate a specific emotion. The look, for one, is rewired to manifest a sexy and sophisticated energy—one thing that translates well for enthusiasts who want to capture the vibe this holiday season. That reference, of course, speaks volumes about the role of makeup today: to create, to express, and to manifest.
And just before the year comes to an end, let this significant beauty shift help you make the most out of your holiday beauty entries. Here are MEGA’s product recommendations to achieve the coveted red wine look.
