Redefining Radiance: How Acee Sayson-Paita is Transforming Skincare With Juju Glow

Experience the transformative power of Juju Glow as its CEO and founder, Acee Sayson-Paita, unveils the secrets to unlocking inner radiance and revolutionizing the skincare industry

In a sunlit studio nestled in the city of Antipolo, Acee Sayson-Paita, Juju Glow CEO and founder, arrived on set with her skin so flawless—sans makeup—it reflected the very essence of her brand. Her soft-spokenness belied her fierce determination.

Paita is on a mission: to unlock people’s inner radiance and restore their confidence through healthy, smooth, and bright skin. As we settled into our interview, her passion for her brand became palpable.

Juju Glow was born out of Sayson-Paita’s deep admiration for Korean skincare products. “Korean beauty has had a profound influence on the Philippines’ beauty industry,” Sayson-Paita explains. “I wanted to provide Filipinas with K-beauty-inspired quality products at competitive prices.” 

With an unwavering determination to challenge preconceived notions about Korean and local brands, Sayson-Paita set out to prove that Filipinos, too, can create products that can compete on a global scale.

But how does Juju Glow stand out amidst the sea of skincare brands? Sayson-Paita’s answer is simple yet powerful: understanding their unique selling proposition.

She elaborates, “Before launching a product, we ensure that we fully grasp what makes it special. Take our collagen drinks, Freshies, for instance. They not only provide an ideal taste experience reminiscent of fresh fruit, but they also combine skin protection from UV rays with anti-aging actives.”

Apart from that, Juju Glow’s Freshies is the only powdered collagen drink on the market that was tested by Société Générale de Surveillance (SGS), a Swiss testing inspection and certification company. Juju Glow’s ability to synergize multiple benefits into a single product sets them apart from the rest.

BEYOND BEAUTY & BRILLIANCE

Delving deeper into the formulation of their products, Sayson- Paita highlights the key ingredients that work wonders in helping individuals achieve their desired glow.

“Our Freshies collagen drinks contain Polypodium Leucotomos, an oral sunblock,” she reveals with enthusiasm. “We are the first and only flavored collagen drink with this active ingredient. By protecting the skin from the number one cause of damage—UV rays—we contribute to people’s anti-aging efforts.” 

Juju Glow’s commitment to innovation shines through as they strive to meet the specific needs of their customers.

Sustainability and ethical practices lie at the heart of Juju Glow’s values. Sayson-Paita emphasizes the brand’s commitment to customer trust and safety: “Compliance is our top priority. We ensure our products comply with FDA [Food and Drug Administration] regulations and undergo rigorous testing to certify their contents. We also collaborate with medical professionals who use our products and testify to their effectiveness.”

BEAUTY WITH A MISSION

In an ever-evolving industry driven by trends and changing consumer preferences, Juju Glow stays ahead of the curve by understanding and educating their customers. 

Sayson-Paita reveals their approach, saying, “We don’t just sell the features of our products; we market the benefits. In our marketing campaigns, we always highlight how our products can benefit our customers—boosting their confidence, saving them money, and making them feel pampered.”

By tapping into the emotional and practical aspects of their products, Juju Glow creates a more compelling pitch. Furthermore, they value customer experience and feedback, leveraging the power of social media to build a community around their brand.

Aside from that, Juju Glow’s philosophy extends beyond external skincare; it strives to promote holistic well-being and self-confidence.

Sayson-Paita passionately declares, “With the effectiveness of our products, we want everyone who uses Juju Glow to be free of skin insecurities and become the best version of themselves.” It is this unwavering dedication to empowering individuals that has won the hearts and trust of their customers.

As the conversation ends, Sayson-Paita gives a glimpse of Juju Glow’s future: “Aside from our well-loved Avocado Collagen Drink, Freshies by Juju Glow will introduce several other exciting variants this year. We’re confident that customers will love all of them.”

To those seeking to embrace their inner radiance through a skincare journey with Juju Glow, Sayson-Paita offers a final piece of advice. “Do your research, examine the ingredients, and ensure compliance with necessary regulations,” she advises. “With Juju Glow, we’ve done all of that for you.”

Acee Sayson-Paita’s message is clear: Juju Glow is not just a skincare brand, but it’s also a trusted ally on the path to embracing one’s inner radiance.