Influenced by the works of famed Artistic Director and Vice President Gene Moore, Tiffany & Co. renews love with its new campaign celebrating its icons.
For the latest campaign of Tiffany & Co., award-winning photographer Dan Tobin Smith and set designer Rachel Thomas took inspiration from the iconic works of former and famed window dresser, Artistic Director, and Vice President of Tiffany & Co., Gene Moore. Together, they created “With Love, Since 1837″—a romantic tribute to the legacy of one of the world’s most iconic jewelry brands through the world of Moore.
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Love is not always about grand gestures; it’s also about the small moments of connection and affection that make life meaningful. Sometimes, it’s as simple as walking by a window and being attracted by the shimmering display of jewelry—a window adorned by a luminary in American design history and a key figure in shaping Tiffany & Co.’s iconic brand image: Gene Moore.
At the heart of Moore’s approach was an appreciation for the power of simplicity. He bypassed grandiosity in favor of subtle refinement, using everyday objects to create elevated displays. From cascading paper flowers to floating silver orbs, Moore’s installations ensnared the attention of passersby—why else would Holly Golightly have breakfast at Tiffany’s?
During his illustrious four-decade tenure, Moore orchestrated over 5,000 window displays that radiated a cinematic charm. His creative palette included a verdant embrace of leaves, delicate petals of blossoming flowers, and the luscious bounty of ripe fruit. These pieces were artfully arranged to produce a romantic oasis against cloud-kissed backdrops.
Through the lens of Smith, the campaign captures classic motifs with snapshots of revitalized love, the beating heart of the campaign. From miniature to oversized scale models, every element is carefully framed to evoke wonder and awe. Every frame shares a story of enduring romance as it invites you to explore the rich history of Tiffany & Co.
In the artistic vignettes of the campaign, each collection reminds us that love takes many forms. The Lock bracelet, inspired by a brooch from 1883, symbolizes the bond between two souls. Meanwhile, the Tiffany® Setting engagement ring, with its six-prong setting, represents the eternal promise of love and commitment. The Knot collection, with its intricate designs and intertwining motifs, celebrates the ties that bind us together, while the HardWear collection pays homage to the bold, independent spirit of modern love.
For Tiffany and Co., renewal is a heartfelt ode. The “With Love, Since 1837” campaign crafts a new resurgence into cherished classics: passionately revived and celebrated. Photographer Dan Tobin Smith and set designer Rachel Thomas reborn and rediscovered the beauty of heritage with a fresh perspective—originally came to life by the love of Gene Moore.
Photos and Featured Image: TIFFANY & CO.
