Refined Pleasures: Jyri Pylkkänen’s Mission to Share the Finest Spirits

Refined Pleasures: Jyri Pylkkänen’s Mission to Share the Finest Spirits


From Helsinki to Southeast Asia, Jyri Pylkkänen’s passion for whiskey and culture celebrates the true joy of premium spirits.

William Grant & Sons’ newly appointed regional malts brand ambassador for Southeast Asia was welcomed at the Glenfiddich Grand Gala. Jyri Pylkkänen impressed attendees with his extensive knowledge of whiskey and expertise. The man of the hour also led the tasting of “The World’s Most Awarded Single Malt Scotch Whiskey.” The Glenfiddich Grand Series, which includes Gran Reserva, Grand Cru, and Grande Couronne, promises to elevate celebrations and special occasions with its rich finishes. The new malts exude grandeur, offering pleasure and delight with every sip.

glenfiddich whiskey
The Glenfiddich Grand Series

The Grand Gala was an extraordinary whiskey-pairing dinner, a sensory journey where guests delved into the intricacies of the three expressions through sight, sound, and taste. The three-course tasting and pairing dinner were enhanced by a musical accompaniment, creating an immersive atmosphere that perfectly complemented each experience. 

Jyri Pylkkänen
Jyri Pylkkänen at the Glenfiddich Grand Gala

“At Glenfiddich, we believe that grand occasions deserve grand celebrations. Combining a time-honored vision with the maverick spirit and determination to blaze new trails, the Glenfiddich Grand Series is a celebration of the extraordinary. From unexpected cask finishes of Caribbean rum to French cuvée and cognac casks, the Grand Series showcases our ability to experiment with aged liquid and intriguing finishes—bringing together luxury and traditional worlds in an unexpected marriage and elevating the ordinary occasions to offer a true taste of opulence,” shared Regional Malts Brand Ambassador (Southeast Asia) for Glenfiddich, Jyri Pylkkänen.

Meet Jyri Pylkkänen

Jyri’s love for whiskey is evident and brings forth an unquestionable enthusiasm when talking about the warm spice of Glenfiddich’s Our Solera Fifteen or the rich fruitiness of The Balvenie’s 21 Year Old Portwood. His entrepreneurial journey began early, leading him to establish award-winning cocktail bars in his twenties. This career-defining venture ignited a passion that made him a notable figure in Finland’s bar scene. 

Jyri Pylkkänen at the Glenfiddich Grand Gala

Jyri Pylkkänen is not just a brand ambassador but a dedicated advocate for the whiskey community in Southeast Asia. His passion for spirits and adventurous spirit drive his mission to educate partners, media, and enthusiasts through events and training sessions. He believes in responsible enjoyment and encourages savoring these fine spirits with moderation and mindfulness. 

The new regional brand ambassador immerses himself in the cultures of each country he visits. Jyri Pylkkänen always makes an effort to understand the customs and interact with the locals to determine the best way to introduce them to the joys of fine whiskey. 

The Glenfiddich Gran Reserva, Grand Cru, and Grande Couronne will be available for purchase on selected e-commerce websites (Boozy & Boozeshop) and Solaire Whisky Bar. For more details, visit Glenfiddich Grand Series webpage, follow @GlenfiddichWhisky and Jyri Pylkkänen at @FinnishJyrDram.

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