With years of experience in the beauty industry and beyond, MEGA Global Licensing Inc. names Rissa Mananquil Trillo as the inaugural Editor-in-Chief of Allure Philippines
The arrival of Allure in the Philippines marks a new era for beauty journalism in the country and today, MEGA Global Licensing Inc. announces Rissa Mananquil Trillo as its inaugural Editor-in-Chief. A celebrated entrepreneur, author, model, and advocate of sustainable beauty, Rissa brings over two decades of expertise and experience to this new venture. Her wealth of experience and forward-thinking vision are poised to bring a refreshing and more inclusive voice to Allure, one that speaks to Filipino audiences and moves with the ever-evolving beauty landscape of the country.
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Beyond Beauty
Rissa’s appointment signals a defining moment in the Allure legacy, having grounded her passion for beauty with a strong academic foundation. With a Business Management degree from Ateneo de Manila, an Executive MBA from the Asian Institute of Management, and advanced studies in Business Sustainability from Cambridge, Rissa’s expertise extends far beyond her passion for the beauty industry.
“What excites me most is the power of beauty to influence change. Leading Allure Philippines allows me to shape how Filipinos see themselves through stories of beauty, wellness, authenticity, diversity, inclusivity, social responsibility, and empowerment. We won’t just be reporting on beauty—we’re actively shaping it for the next generation.”
– Rissa Mananquil Trillo on what Allure Philippines will stand for
Her journey has long been defined by a deep commitment to creativity and advocacy. Starting out as a model and beauty columnist for The Philippine Star, she later led the Professional Models Association of the Philippines (PMAP), where she championed the protection of models’ rights. As a successful entrepreneur and author of the bestselling book Read My Lips: What It Takes to Be a World-Class Homegrown Brand, her recognition as Tatler Asia’s Most Influential in 2021, and her ongoing advocacy with UN Women underscore her commitment to shaping the industries she’s in to be both powerful and purposeful.
With vast experiences under her belt, Rissa is more than equipped to take on a pivotal role. “With over three decades of unparalleled beauty reporting, Allure has established itself as the most trusted global beauty authority by offering expert-validated advice that speaks to real-world beauty needs. The entry of Allure Philippines will pioneer a new era of beauty expertise for Filipinos,” shared the Editor-in-Chief.
Real-World Narratives
Allure Philippines will launch in English-language print, digital, and social platforms, and will be published under a license agreement with MEGA Global Licensing Inc. and Condé Nast. With this, the Editor-in-Chief envisions Allure Philippines to transcend beauty reporting, seeing a bigger and brighter in “shaping the future of beauty in the country.” Archie Carrasco, Chairman and CEO of MEGA Global Licensing Inc., couldn’t agree more. “I am excited to have Rissa leading Allure Philippines, bringing her deep-rooted passion and vision for beauty and wellness into this new edition,” Carrasco shared.
With Rissa at the helm of the Allure Philippines editorial team, the brand is well on its way to achieving its mission to empower Filipinos to celebrate their identity and diversity.
Photos by ARTU NEPOMUCENO courtesy of ALLURE PHILIPPINES
