Celebrating A Decade Of Beauty With Rustan’s The Beauty Source

Celebrating A Decade Of Beauty With Rustan’s The Beauty Source


The biggest beauty gathering in the country finally makes a comeback.

Related: Rustan’s Celebrates 70 Years of Luxury Retail in the Country

In times like no other, Rustan’s Beauty Addict Event re-entered the beauty sphere as it hosted its fully immersive, on-ground setting after two years. Acknowledged as one of the biggest beauty gatherings in the country, the brand continues to express gratitude to its community which chooses Rustan’s The Beauty Source as its one-stop-shop for all things beauty. 

This year, the brand takes a new narrative as it nods to a decade of beauty. The the brand shares, “The event draws inspiration from a diamond which is commonly perceived as a symbol of a bright and burning passion within, just as Rustan’s The Beauty Source serves only the finest and best beauty brands to make their customers shine the brightest!”

Likewise, Rustan’s The Beauty Source also resembles the enduring quality of a diamond as the company is steadfast in making a mark in the world by encouraging their customers to step out in confidence and shine brightly for all to see.

The Most Awaited Comeback 

Rustan’s Beauty Addict Event celebrated its 10th anniversary with a physical event hosted by Nicole Andersson at Rustan’s Shangri-la. For its most awaited comeback, Rustan’s The Beauty Source prepared a beauty fashion show, dance performance, and visual hall. It’s also an event made to give back to its discerning patrons as they unveil a night full of fun games, exciting prizes, and exclusive deals. Taking a bigger and bolder step, The Rustan’s Beauty Addict Event proves exactly why it is one of the best beauty gatherings in the country. 

An Homage To Its Beauty History 

As an homage to its preceding campaigns, Rustan’s The Beauty Source sheds light on its beauty history. “What’s now considered as the country’s biggest beauty event began as a novel concept that aimed to build a strong community of beauty enthusiasts who value looking, feeling, thinking, and doing good.” The brand shares. 

Notable events include the “Beauty Neon” and “So Surreal” motifs from its 2015 archives. The narrative focuses on encouraging guests to live colorfully and confidently when it comes to making their dreams a reality. The succeeding seasons found their soul in highlighting the importance of self-love and culture like the “Beautiful You” campaign in 2017, and “Beauty Before Time” in 2018. 

In 2020, Rustan’s The Beauty Source held its very first online celebration with “Face Forward” which champions beauty innovations and furthered the message in 2021 with “Transcend” which tackles the beauty in loving and caring for others. 

A Gift For The Beauty Community 

Rustan’s The Beauty Source continues to give back to its beauty addict members as it offers an array of exciting deals and promos. For one, a complimentary Rory and Sloan Mini Croft bag will be given for free for a minimum single-receipt purchase of Php 20,000 when you shop in-store or on-call from September 1to October 31, 2022. 

In addition, Php 2,500 worth of purchases made from September 1 to November 30, 2022, entitles a Beauty Addict Member to one raffle entry for a chance to win 4 days and 3 nights luxurious stay for two at the famous 5-star Peninsula Hotel in New York City. HSBC cardholders get twice the luck in winning as they receive 2 raffle entries every time they use the HSBC card upon purchase. 

Visit Rustan’s The Beauty Source for the full list of promos.

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