Seven Must-Try Celebrity-Owned Global Beauty Brands

Seven Must-Try Celebrity-Owned Global Beauty Brands


As actors, musicians, and influencers dominate the beauty market, we take a good look at some standout formulas that live up to its claim beyond the sticker value.

It’s obvious that the age of celebrity-owned beauty brands has arrived. Lauded as the original influencers, actors and musicians have stepped away from the collaboration culture to pursue their own empires. It’s nothing new—in fact, this is a beauty déjà vu. In the early 2000s, an unprecedented surge of celeb-owned fragrances also dominated the market. A decade later, celeb-backed lip products, such as Kylie Cosmetics, who earned its cult-favorite status in 2015 with a range of lip liners and lipsticks, became the main star.

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With new releases happening so often, it’s evident that celebrity-owned beauty brands are here to stay. But like any other product, beauty enthusiasts today look beyond their sticker value. A promising formula is just the bare minimum, but another aspect most customers want is a brand that they can connect with. It will always be more than just the name and the one behind it, so we are bringing light to some notable brands that house exciting offers. Scroll down, and find your new fave. 

Honest Beauty 

Honest Beauty has made its mark in the beauty sphere as a mission-driven brand. Formulated with safe, naturally-derived ingredients, the brand offers an impressive range of makeup and skincare products that deliver well. Founded by Jessica Alba, the actress aims to design a lineup that mainly focuses on wellness, diversity, and inclusion. Every product is a star of its own, but the award-winning Hydrogel Cream and Extreme Length Mascara + Lash Primer are definitely worth a try. 


Introduced as a life brand, Harry Styles’ approach to beauty is straight to the point. As far as one can tell, the packaging is a complete standout, but it houses promising formulas as well. Each nail polish is 12-free, biodegradable, and features a plant-based solvent. Meanwhile, the Pleasing Pen and Pearlescent Illuminating Serum deliver a pearl-like finish, leaving any wearer with a fresh and illuminating complexion. 

Rare Beauty

A lot can credit Selena Gomez for the hype of her Rare Beauty line, but over the years, the brand earned its cult-favorite status for its stellar products. For one, the famous Soft Pinch Liquid Blush developed a devout following for its weightless and highly-pigmented formula that leaves any wearer a soft, healthy flush. Another notable mention includes the Positive Light Tinted Moisturizer and Liquid Touch Brightening Concealer. 

Fenty Beauty

Fenty Beauty is no stranger to any beauty dictionary. Led by BadGal Rihanna herself, the beauty powerhouse offers a whole range of beauty and skincare products that continuously make a mark. The Pro Filt’r Soft Matte Longwear Foundation is lauded for its impressive shade range, while the Killawatt Freestyle Highlighter delivers an unbeatable amount of shine. Elsewhere, the Stunna Lip Paint Longwear Fluid Lip Color in Uncensored is set to be the most flattering red that magically suits any complexion. 

KORA Organics

Miranda Kerr is one of the early players in the celebrity beauty game. The former Victoria’s Secret model’s line is admired for its toxic-free and cruelty-free formulation, along with its highly active organic ingredients that deliver real results. The Turmeric Brightening & Exfoliating Mask is one of the brand’s best-sellers, and is ideal for anyone who’s looking for a wash-off mask that does the job of sloughing away dead skin cells. 

Rhode Beauty 

Rhode Beauty might be new to the market, but Hailey Beiber surely knows how to make a good impression. After fronting the signature glazed-everything beauty look, the model’s skincare line lives up to its philosophy of making every iteration good. Dubbed as a curated and edited range, it comprises standout products like the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment. To cop Bieber’s most coveted glazed donut lips, reach for the lip treatment! 

About-Face Beauty

Halsey’s take on beauty is nothing short of fun and playful as her vegan line features an array of bold and statement-making products. However, it’s the eye products that deserve the crown. The Vinyl Effect Eye Gloss delivers a highly pigmented tint with a lacquer-like finish, while the Matte Fluid Eye Paint is a smudge-proof liquid eye color that can bring any editorial look to life.

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