This Newly Reopened Shiseido Store Has Something That No Other Branch Has

This Newly Reopened Shiseido Store Has Something That No Other Branch Has


Last August 13, 2022, Greenbelt 5 in Makati City got to celebrate the much-awaited return of Shiseido, and I was more than welcome to try everything out

After months and months of waiting, the Shiseido store located at the mall’s first floor was finally unveiled to the public, all revamped and ready to go. The newly reopened Shiseido branch consists of the classic skincare and makeup products that always make us smile from ear to ear, as well as a private room for their special treatments that invoke utter relaxation. However, it was the store’s ALIVE counter that truly takes the cake when talking about their grand reopening. What’s even better is this is the first time the Japanese beauty brand is incorporating something as technologically advanced as this in the Philippines.

Every skincare enthusiast’s dream

Step right up as Shiseido is finally open in Greenbelt 5 once again

Upon entering, everything about the store was just so bright and welcoming—I didn’t even know what to look at first. I was then given a tour and crash course on Shiseido’s classic skincare and makeup collections, one of which was even made in collaboration with Euphoria’s own Hunter Schafer.

A section of the store featuring the brand’s skincare lines

Next, I was finally led to the ALIVE counter that is beautifully placed right in the middle of the store. What was very intriguing about this was that each tablet tells us about different facets of our current overall well-being, especially since the brand also highlights the importance of inner beauty and health. It scanned my face and indicated that I was in a heightened state, which was surprisingly correct. It then asked me to reach my hand out so I could try to relax myself with one of Shiseido’s products from their Ultimune collection. It even indicated that, “As [I] breathe, [my] inner beauty will be gradually drawn out.” Needless to say that I believe it most certainly did the job.

Say cheese! Here’s the ALIVE counter’s Skin Visualizer that helped in identifying what will work best for my skin

Meanwhile, another screen asked for information about my skin and concerns they can help me with. After scanning my face again, it gave a rundown of the list of products, like the Ultimune Power Infusing Concentrate and White Lucent Brightening Gel Cream, they believe would work well with the skin problems I mentioned.

Do not disturb

Shiseido’s V-Lift Cryo Facial with the cooling Cryo machine

To cap off my visit, I was given the opportunity to try their V-Lift Cryo Facial, a treatment that achieves a V-shape facial contour, targeting collagen production for a more youthful and lifted skin, which is only one of the three facial services they offer in-store. Throughout the course of the treatment, I was nothing but calm and in the moment. The Shiseido Technician, Ms. Lalaine, incorporated the most refreshing products that gave my skin the hydration and cleanse it desperately needed, removed all the gunk with a suction apparatus, and tightened my face with the cooling and relaxing Cryo machine at the end. Once the facial was done, I really did feel like my face was tighter and more lifted.

Overall, my experience at the newly reopened Shiseido store in Greenbelt 5 was more than I imagined it would be. Not only did they provide me with the information I needed to keep my skin and entire well-being healthy, but they also pampered me with a high quality service that’s a must-try for everyone.

The limited edition packing for Shiseido’s 150th anniversary

Sign up for Shiseido’s Camellia Club to discover a beauty journey worth sharing. This membership will make you earn petals or points, gifts, and special upgrades like shopping credits, big discounts, and exclusive invites to their VIP events. Petals can be earned when you purchase from any Shiseido store and counter, or through their official website. Shiseido is also offering a limited edition packaging for three of their products in celebration of the brand’s 150th anniversary. To get that and try the unbelievable store experience for yourself, visit Shiseido at Greenbelt 5 in Makati.

Photography KIERAN PUNAY of STUDIO100

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