The new beauty campaign between Kryz Uy and Shiseido unveils an easy and fool-proof way to achieve the vlogger’s signature glow
Many skincare enthusiasts are in a perennial pursuit of an effortless glow. No, it’s not a beauty trend—it’s more than that. In fact, the coveted look is a reflection of good skin health. Take Kryz Uy for an example. Her fresh, radiant, and dewy complexion can’t be left unnoticed. In view of this, it comes as no surprise that she was named Shiseido’s newest glow girl.
Kryz Uy has made a mark in the industry as an influential digital content creator. Many fans have admired the muse for her style, personality, and approach to parenthood. However, another notable thing about the new glow girl is her simple, authentic, and holistic lifestyle. Kryz Uy truly embodies the beauty leader’s identity—no wonder why she became the top choice to front the campaign.
Embedding simplicity, authenticity, and a holistic lifestyle to her beauty philosophy, Kryz Uy swears by a low-maintenance regimen that helped her achieve her signature glow. One key player in her routine is the beauty leader’s new and improved Eudermine Activating Essence. In comparison to its preceding iteration, the formula now features innovative technologies for both the skincare formulation and refillable packaging.
Apart from that, Shiseido’s Eudermine Activating Essence also combines the power of the brand’s unique Fermented Kefir Extract, Yuzu Extract, and original skin-conditioning ingredient 4MSK based on ActiveRED Technology. “This new essence lotion has been developed to restore the user’s own natural beauty through skin care,” the beauty leader shared in an exclusive press release. “Every time you use it, your skin will regain its beauty, for renewed healthy clarity.”
Another key player from the glow girl’s routine is Shiseido’s Ultimune Power Infusing Serum. But who can blame her? The award-winning serum is a super potent antioxidant face serum with a lightweight formula that aims to visibly reduce signs of aging, amplify hydration, and boost radiance in as early as three days. Moreover, it comes with ImuGenerationRED Technology™, an innovative twist to the serum that enhances beauty circulation to maintain healthy-looking skin.
It’s a given the Ultimune Power Infusing Serum and Eudermine Activating Essence can be found on Kryz’s top shelf. The digital content creator shared that she incorporates both products into her skin preparation routine. To include them in your own regimen, simply integrate after cleansing and toning, and allow the products to sit onto the skin before applying your trusted primer.