Mesmerizing glares, radiant complexions, seductive lips—get lured into the beauty of this category inspired by a mythical favorite
The contemporary conception of sirens captivated the world’s imagination throughout the years. In literary tales, the humanlike creatures are defined as enchantresses capable of luring passing sailors to destruction. A sight unveils a dark feminine beauty of hypnotic eyes, shimmering skin, and seductive lips. It’s distinct from an angelic depiction of a mermaid. In fact, the aesthetic is more fiery, sultry, and magnetic with the right amount of danger.
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Makeup ROGE BERNALDEZ; Hair ARVEE YADAO; Styling RANDELL GIEL
While the mythical magic is categorized as fiction, sirens found a new life into the realm of fashion and beauty. Take Proenza Schouler’s Spring/Summer 2023 collection, for example. Creative Directors Jack McCollough and Lazaro Hernandez showcased a play on sensual tactile textures with a modern interpretation of siren skin. In beautytok, fans decoded the aesthetic to recreate a wearable look. Threads such as #SirenEyes garnered 859 million views and #SirenLips collected 14.5 million views. It’s easy to oversimplify the look as a short-term trend. However, it is a reflection of what is yet to come for the beauty sphere. To say the least, the makeup category is shifting its focus on fantasy, stories, and creativity rather than empty perfection.
The modern depiction of siren beauty
The beauty in siren beauty is that it cannot be encapsulated with one makeup format. And while the category offers a number of iterations, the aesthetic ushers in the collective energy it radiates. Siren beauty is a striking balance of seduction and power. It is quite synonymous with the looks of Celeste Cortesi, Alexa Demie, and Lana Del Rey. Aside from their mesmerizing gaze and radiant complexions, these personalities emanate the same alluring appeal.
Similar to soft goth glam, the feminine archetype makes the perfect segue for patrons of grunge and clean-girl aesthetic. It can be easily adapted to different makeup formats ranging from red carpet-approved looks to a more minimalistic approach. The aesthetic follows no rules. In fact, it opens a space to explore makeup until one finds a beauty signature that makes them feel confident and empowered. After all, that is what siren beauty is all about.
The siren skin
@haileybieber I really love this @rhode ♬ Borderline – Tame Impala
Siren skin is described as a fresh, hydrated, glossed-like complexion. A great way to recreate a pearlescent glow is through Hailey Bieber’s expert-approved technique. In a short video, her makeup artist added a pump of a gel serum to her foundation then mixed it thoroughly with a flat brush before applying it on the skin. Any lightweight and hydrating formula can work as an alternative used in the tutorial. Elsewhere, spritzing a face mist also adds the right amount of dewiness for that fresh-out-of water look.
The siren gaze
A seductive gaze is necessary to achieve the siren look. As luck would have it, beautytok offers a clever makeup technique to recreate it. “Our focus should be on bringing everything out and straight as opposed to up,” content creator Steph Hui punctuated in her tutorial. First, she took a brown shadow with a fluffy brush and applied it on the lower part of her lid, blending it in an outwards motion. “The eyeshadow is gonna send the groundwork for that elongated shape,” she explained. Steph also placed the same eyeshadow on the lower lash line connecting it up.
@stxph.h 🚨SIREN EYES TUTORIAL🚨step by step breakdown on how to achieve the viral #sireneye trend! 🥵 hottest eye look evaaa #sireneyestrend #sireneyestutorial #makeuptutorials ♬ original sound – stephhui
With a denser brush, the content creator gently dabbed a dark brown eyeshadow close to her waterline and blended it outwards. The focus is set to elongate the eye shape. Shortly after, she repeated the process of swishing the same eyeshadow on the lower lash line. Then, Steph reached out for her most-trusted pencil liner to define the waterline and a dense smudging brush to diffuse the color, mentioning, “But extending from the lower lash line and not from the upper lash line.” She continued by filling in the gap and rendered some of the product to her lower lash line to perfect the sultry look. Steph opted for a brown pencil liner to draw on the inner corner of her lash line and used an angle brush to extend it. Lastly, she completed the look with a swish of mascara to define her eyelashes.
Featured Image from CELESTE CORTESI (via Instagram)
