Sooper Beaute Shows Off A Brand New Look with Brand Ambassador Sofia Andres

Sooper Beaute Shows Off A Brand New Look with Brand Ambassador Sofia Andres


The multi-faceted actress and celebrity mom shares her beauty secrets as Sooper Beaute welcomes her back as their brand ambassador

It started when she was 16. As a teenager navigating the ins and outs of show business, Sofia Andres was slowly but surely getting her footing into taking acting as her career path. During this time, she had already starred in films and TV shows like Princess and I, She’s Dating the Gangster, and She’s the One billed with then-teen stars Daniel Padilla, Kathryn Bernardo, Enrique Gil, and Liza Soberano. 

It was, however, through her sophomore television show starring as the strong-willed Kate Saavedra from the hit drama Forevermore, that Jessica “Aica” Palma, Sooper Beaute Founder & General Manager, took notice of her acting prowess. “I loved her then, and when I kept seeing her on TV, I told myself, ‘She needs to be our beauty ambassador,’” shares Palma.

Super new look

The connection between Sofia and Sooper Beaute always had a lasting impression on its growing team and founder. As their first muse, she was also part of the brand’s younger and trendy vibe that captivated teenage Filipinas then.

Fast forward to six years later, both the actress and the successful beauty brand reconnected and renewed their partnership as the New Sooper Beaute transitioned to a new vision and branding. Palma explains further why they reintroduced Andres as their brand ambassador, “We found it easy to decide to make her our muse once again as we transition to the New Sooper Beaute because Sofia has grown into a versatile woman.”

Talking about their recent reunion, Sofia Andres talks about her first impressions and what she thought about the latest look and the newest additions to the brand’s product lineup. She says: “They have improved a lot—a lot! We started shooting in April and that [was] the first time I saw the products, [their] packaging, and the quality. It’s so me!”

Andres continued to rave about her favorite Sooper Beaute beauty products, “I’m a fan talaga of [their] lip tints ever since.” She also excitedly shares which among the latest additions made its way into her skincare and makeup routine, “I love the lip oil! That’s my favorite [product]. You put the lip oil on and [when] you’re pouting, it gives you a [natural] plump. It’s really the best! I swear.”

She also adds to the list the Baby Skin Serum, Plush Tints in Kano, Charlie, and Amelia, and Avocado Oil as her instant must-haves. 

For the brand and for the actress, their reconnection was pretty much a homecoming. Andres recounts how Sooper Beaute was her first endorsement and how shy she was when she first met the budding team. “I didn’t expect it. I was shy talaga.” When Palma gave her a call about transitioning the brand to a new look and asked her to come on board, she said “yes” right away and expressed her excitement and how this was such a huge deal for her.

The transformation to a new aesthetic and the introduction of new products for personal care was years in the making. As the beauty brand is close to entering nine years in the industry, Sooper Beaute wants to build its ever-growing community. The beauty brand wants to tell everyone that they are for keeps and they will always be dedicated to pushing the boundaries of technology to make way for more top-quality, all-natural beauty and skincare products. And they’ll always be ready to break through and bloom with every Filipina.

Find out more about their new look and latest products. Follow Sooper Beaute on Instagram and Facebook.

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