This summer, LOEWE’s capsule collection brings versatility with reimagined classics and vibrant new prints and colors.
Each year since 2017, LOEWE has delighted us with new editions of its Paula’s Ibiza line, arriving in spring or early summer. People celebrate this collection for its distinctive designs, which embody a relaxed resort vibe. Its direct inspiration is the bohemian and carefree spirit of the 1970s and 1980s, reimagining iconic designs and prints from Paula’s Boutique—a shop renowned as an international spot for the hippie lifestyle.
LOEWE’s creative director, Jonathan Anderson, takes a personal trip down memory lane with this capsule collection, inspired by his childhood visits to the Balearic island. He breathes new life into the shop’s best offerings and blends them seamlessly with LOEWE’s functionality, modernity, and craftsmanship. The result is an exhilarating collaboration featuring ready-to-wear pieces with daring prints, vibrant colors, whimsical designs, and playful patterns, perfectly capturing the essence of summer.
Versatile Summer Staples
Paula’s Ibiza brings a fabulous beach getaway feel to urban summer living with its resort wear energy. The versatile pieces, accessories with intricate weaving and braiding, and rich textures offer a stylish escape no matter where you are.
The fluid femininity of this year’s collection features archive scarf prints on dresses and shirts, suitable for evening occasions or casual day outings. Pair the look with espadrilles crafted from natural fibers, and this will be ideal for a walk on the beach or a stroll in the park.
For a touch of fun, crop tops and asymmetrically hemmed ruffle miniskirts, with their effortless style and practical comfort, are perfect for a summer festival. They allow you to stand out and enjoy all day and night. Carry one of the new woven raffia versions of the Puzzle and Puzzle Fold Tote, which feature graphic stripes to inject a burst of style that will surely make you look good and feel good.
The Sporty Mask, crafted in acetate with a distinct wraparound design, is the newest eyewear. The sleek, modern look suits your summer adventures, from beach days to city fun. Complete the look with the Font Tote or Iraca Basket, refreshed with brand-new colors.
The prints extend to loose-fitting shirts and pants for menswear, making the pieces ideal for different laid-back summer activities. Oversized tops with striped designs and baggy shorts provide an easy yet ultra-chic look.
The capsule collection includes dizzying, hyper-colored prints by artist Douglas Abraham, featuring abstract dice, teddy bear, and planet motifs on T-shirts, shorts, sweatshirts, and swimwear. These interesting pieces make pool parties and beach outings much more vibrant and are ideal for simply making a fashion statement.
The 2024 visual campaign
Paula’s Ibiza pieces are rooted in freedom and the counter-culture ethos of Ibiza in the past and influenced by today’s movers in music and the arts. Gary Sorrenti shoots the campaign for 2024, which features international musicians and creatives in a nondescript and unexpected setting that wonderfully showcases their individual flair. The lineup consists of Latin Trap star Young Miko, American rapper and singer-songwriter Kevin Abstract, LOEWE Global Brand Ambassador and member of the K-pop group NCT, TAEYONG, Grammy-winning artist and American singer Yebba Smith, American singer-songwriter 070 Shake, and Irish actress Alison Oliver.
LOEWE is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing, Greenbelt 3, and NuStar Cebu. For more information, visit ssilife.com.ph or follow @ssilifeph on Instagram.
