Three iconic celebrities—Angelina Jolie, Beyoncé, and Kylie Jenner—have captured headlines with their new ventures
Celebrity fashion lines represent a dynamic synergy of influence and innovation, fundamentally altering the fashion terrain. The intermingling of fame, individual style, and design within celebrity culture has thrust themselves into the forefront of popular culture. Angelina Jolie is set to launch a purpose-driven fashion brand, Beyoncé is teasing the release of her highly anticipated hair care line, while Kylie Jenner is readying her launch with her first solo venture in fashion. Let’s delve into the exciting developments surrounding these powerhouse women and their impactful projects.
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Atelier Jolie
Angelina Jolie has taken a step into the fashion world with the announcement of Atelier Jolie. This purpose-driven brand focuses on sustainability by utilizing deadstock materials and providing opportunities for refugees and underappreciated groups. It aims to create a collaborative environment where skilled tailors, pattern makers, and artisans worldwide can contribute their expertise. Jolie’s background in humanitarian work, including her involvement with the UN Refugee Agency, gives the brand a meaningful and socially conscious foundation.
The venture has joined forces with Chloé to create a debut collaborative endeavor—a ready-to-wear capsule collection celebrating the essence of modern femininity. This collection, co-designed by Chloé’s Creative Director, Gabriela Hearst, shines a spotlight on genuine connections among women and upholds both brands’ commitments to enhancing social and environmental sustainability while advocating for increased transparency and accountability.
A remarkable aspect of this capsule collection lies in its dedication to showcasing the work of artisans from a Fair Trade enterprise and promoting female-led social initiatives. Leveraging Chloé’s extensive network of global craftsmen, bolstered by its prestigious B Corp certification—a recognition of a company’s adherence to rigorous standards of verified performance, accountability, and transparency across various facets, from employee welfare to philanthropic contributions and responsible supply chain practices—the collection incorporates a higher proportion of environmentally conscious materials than any previous offering from the Maison.
Angelina Jolie expressed her thoughts on this collaboration, saying, “Very few luxury brands hold the coveted B Corp certification. It was of great importance to me to collaborate with Chloé, a pioneering luxury brand in this regard. Working alongside Gabriela Hearst has been a privilege, and my hope is that women of all walks of life will find comfort and beauty in this unique capsule collection. The proceeds from this collaboration will be invested in establishing apprenticeships for tailors and artisans at Atelier Jolie.”
Beyoncé’s hair care line
Beyoncé, an influential figure in music, fashion, and entrepreneurship, has created a buzz with her upcoming yet-to-be-named hair care line. Known for her iconic hairstyles throughout her career, Beyoncé’s personal connection to hair is deeply rooted in her past experiences. She shared on Instagram that her first job was sweeping hair in her mother’s salon, where Destiny’s Child also performed for clients. These experiences and the power of hair as a transformative tool have inspired her to develop a line that caters to diverse hair types and textures.
The brand line aims to provide inclusive and high-quality solutions that empower individuals to embrace their natural hair. With her immense influence and reach, the performer seeks to foster self-confidence and celebrate the beauty of diverse hairstyles. The anticipation surrounding the release of the line is a testament to Beyoncé’s ability to intrigue audiences in various spheres.
Kylie Jenner’s Khy
Kylie Jenner, the youngest member of the Kardashian-Jenner clan, is poised to make waves in the fashion world with her upcoming solo venture, Khy. The beauty mogul has consistently pushed the boundaries of the industry with her products and marketing strategies. This exciting development was recently teased on her Instagram, where she donned a stylish black leather trench coat and introduced the world to Khy.
Notably, the brand is in good hands, with none other than Jens and Emma Grede at the helm. The Grede duo has a proven track record of successful collaborations with the Kardashian family, having played a pivotal role in bringing Khloé Kardashian’s Good American, Kim Kardashian’s Skims, and Kris Jenner’s Safely, a cleaning products line, to life.
Jenner’s Khy marks a significant step in her fashion journey, representing her first solo foray into the fashion industry. This venture comes after the 2016 launch of Kendall + Kylie, a fashion line she co-founded alongside her older sister. With this new endeavor, the fashion world eagerly anticipates the unique style and influence that Kylie Jenner will bring to the table.
As Angelina Jolie, Beyoncé, and Kylie Jenner continue to expand their reach, their impact on the cultural landscape is absolute, making their ventures a topic of great interest and conversation in the industry. Each one represents the seamless integration of celebrity charm, individual style, and the artistry of design. With the boundaries between entertainment, influence, and design becoming increasingly indistinct, the irresistible attraction of fashion lines supported by these celebrities becomes undeniable.
Featured Image: KYLIE JENNER (via Instagram)
