The lipstick that made noise at Milan Fashion Week—Heart Evangelista’s deep maroon lip is perfect for those who want their lips to do the talking
Leave it to Heart Evangelista to cause a stir at Milan Fashion Week—without saying a single word yet with full lips. When she appeared at the Fendi S/S25 show, all eyes were on the global fashion icon, and fans were buzzing with one burning question: “What is that lipstick?”
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Evangelista stepped out looking like a modern-day punk princess in a deep maroon hue that had a life of its own. Paired with her sleek hair and crystal-clear glasses, the lipstick created a perfectly moody contrast. But it wasn’t just the color that had people talking. After the show, she shared an Instagram reel set to Bamboo’s classic OPM hit “Hallelujah”, which sealed her punk-rock royalty moment. The reel quickly gained traction, with fans swooning over her whole look—especially that statement lip.
So, what’s the secret behind the maroon magic? None other than Pat McGrath’s MatteTrance Lipstick in the shade McMenamy. If you’re familiar with the legendary Pat McGrath, you’ll know that her lipsticks are no joke. This formula is designed to unlock the secrets of Pat’s iconic lip looks—like the one Evangelista wore with absolute ease.
This isn’t just your average matte lipstick either. One swipe delivers a rich, high-impact burgundy that sticks like velvet on the lips; thanks to its oil-infused powders, it feels as light as air. Whether you’re going for Heart’s full-on glam or something more subtle, you can swipe it on directly for an intensely opaque finish, or use your fingers for a soft, blurred effect. Either way, you can hope the formula transforms you into your own version of a runway star.
And just like that, Heart Evangelista has shown that when it comes to beauty and fashion, she’s always ahead of the curve, turning something as simple as lipstick into a viral moment. With her unforgettable deep maroon lip, she showed that the right lipstick can be the perfect finishing touch—and sometimes, even the star of the show.
