Sabato De Sarno’s Gucci Gift campaign takes us on a jet-setting journey of love, joy, and togetherness in four evocative chapters across the globe
Why settle for one holiday celebration when Gucci offers you four? This year, Sabato De Sarno’s Gucci Gift campaign ditches the tired single-destination party for a whirlwind adventure spanning mountains, mansions, and mystery elevators. It’s the ultimate holiday experience—a nod to the House’s travel-infused origins—with a star-studded cast of friends, family, and fashionable strangers joining the festivities. As the saying goes, no holiday is complete without a (Gucci) gift.
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London
The Gucci Gift campaign opens with Stories from The Savoy. Set in London’s Savoy Hotel, where founder Guccio Gucci once worked as a porter, the chapter celebrates chosen connections. Jessica Chastain, her lifelong friend Danielle Pizzorni, Kendall Jenner, and Global Brand Ambassador Ni Ni kick things off in the maison’s signature sleekness as they ride in the famed burgundy lift.
Jenner stuns with the iconic Gucci Jackie 1961 handbag, while Ni Ni dazzles in a shimmering ensemble featuring the Jackie Notte. Meanwhile, Chastain showcases the Bamboo 1947. The setting is quintessentially London: posh, polished, and picture-perfect.
The Alps
The campaign whisks us away to serene, snow-covered peaks for the second chapter, To the Mountains. Global Brand Ambassador and tennis star Jannik Sinner makes the case that a gray Gucci ombre sweater might be the real MVP of after-sports get-up. Pristine white snow, sparkling crisp air, and an après-ski aesthetic is the holiday scene Hallmark movies wish they could pull off.
Sinner travels in style with a silver edition GG Monogram duffle bag. Joining him are the mother-daughter duo models Kirsty and Violet Hume, whose bond radiates warmth despite the icy setting. As the group exchanges gifts ranging from the GG Marmont in new seasonal palettes to crystal-embellished Re-Web sneakers, it’s clear that the only thing colder than the snow is the air of anticipation for what’s to come.
Home
The third chapter, Heading Home, reminds us that sometimes the most meaningful stops are the ones closest to our hearts. Featuring Ms. Tina and Solange Knowles, Mariel Hemingway with her daughters Dree and Langley Fox, and Duyen Nguyen with her daughters Chloé and Lauren, this chapter proves home is where Gucci is.
From GG Emblem handbags and Marina Chain jewelry to the crystal-studded Jackie Notte, Gucci’s selection complements the elegance of familial connection. Silk scarves, décor items, and plush ready-to-wear looks add layers of refinement. It’s the look of an idyllic family gathering, complete without the awkward small talk or a judgmental relative. Here, Gucci makes staying in look just as luxurious as jetting off.
Florence
The final chapter, A Night in Florence, lands in Florence, where Julia Garner with her husband Mark Foster, and Dakota Johnson throw a bash that makes Gatsby’s soirées look like child’s play. Gucci’s hometown serves as the backdrop, with its Renaissance charm dialed up for a night of revelry. Xiao Zhan arrives fashionably late because, of course, he does.
Metallic and Rosso Ancora editions of the Jackie Notte, Jackie 1961, and Bamboo 1947 handbags take place alongside the Horsebit fine jewelry collection and Gucci Signoria slingbacks. It’s opulent, it’s decadent, and it’s the kind of party where strangers turn into lifelong memories—if you’re lucky enough to snag an invite.
Gifting the Gucci Way
This holiday, Gucci makes the case that joy is a destination, and it’s one you can travel to in style: sliding through London, skiing in the Alps, cozying up fireside, or dancing in Florence. Gucci encourages us that the best gifts aren’t just wrapped in ribbons, but in memories, connections, and being with those we hold dear. But, wherever you go, go with Gucci.
Photos: GUCCI PH
