Starring Global Brand Ambassadors Ni Ni and Xiao Zhan, they show which key pieces to have and to give this Year of the Snake
The Lunar New Year is a time for family, tradition, and the perfect excuse to dress to the nines while subtly outshining your cousins. This year, as we slither into the Year of the Snake, Gucci has dropped a campaign that’s as chic as it is symbolic, starring their Global Brand Ambassadors Ni Ni and Xiao Zhan.
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The Italian house’s latest Lunar New Year collection honors the serpent—sinuous, mysterious, and stylish—wrapped up in the lucky hue of Gucci Rosso Ancora and pops of blue, 2025’s blessed color.
The Story Behind the Style
Under Sabato De Sarno’s lens, the campaign highlights two families exchanging glances through a window. The shared moments of them evoke the warmth of reunion, with festive rituals and traditions that are as enduring as the bonds they strengthen. The visuals are rich with meaning, a tableau of connection that Gucci wraps in its signature elegance.
Reflecting on the campaign, Ni Ni shared: “The 2025 Lunar New Year selection is adorable, which combines the elegant shape of serpent with agility.” Xiao Zhan added: “It shows festive spirits in a modern way and brings everyone the joy of reunion at the special moment.”
The Serpent’s Charm
The snake—Gucci’s longtime muse—encapsulates transformation and renewal, perfect for reinvention of a new aesthetic.
The serpent winds through the designs like it’s on a mission to bless your wardrobe. Silken Flora scarves are alive with intricate blooms, GG Monogram accessories are sprinkled with a touch of serpentine mischief, and ready-to-wear pieces play to the envious gazes of your dinner guests.
Key Pieces to Covet (or Gift, If You’re Feeling Generous)
What could be the perfect piece for you? The Horsebit 1953 loafers and Signoria slingback pumps, rendered in Rosso Ancora patent leather, feature snake-detailed insoles—luxurious touches that speak to Gucci’s attention to detail.
Prefer something a little sportier? The Gucci Re-Web sneakers, in beige and ebony GG canvas with snake details, make them as adaptable as the symbol they honor.
For those drawn to opulent classics, the Gucci Blondie bag is drenched in Rosso Ancora patent leather with a gleaming enamel Interlocking G detail. It’s destined to carry essentials and memories.
The Blue You Need
Although red is often the first pick, lucky blue takes the lead this year, channeling fortune with modest grace. This shade, woven into accessories and captivating ready-to-wear designs, emanates sophistication guaranteeing you stand out as the most stylish presence at the family reunion—no overthinking required.
A Holiday Worth Hissing About
Who are you celebrating the Year of the Snake with? Better yet, what are you wearing? Gucci’s Lunar New Year collection ensures you’ll glide in with the allure of the House’s most iconic motif. Whether it’s gifting a loved one or keeping these pieces as tokens, this is the year to honor tradition, in red or in blue.
In Gucci’s world, the best memories are wrapped in silk, monogrammed leather, and just a hint of snake.
Photos: GUCCI PHILIPPINES
