Redefining elegance and love, Tiffany & Co. proudly introduces an expansion of its timeless Tiffany Lock collection
With this new collection, Tiffany & Co. continues to embody its legacy of sophistication and craftsmanship, exemplified through the artistic union of design and emotion. The cherished assortment, which has captivated hearts for generations, now boasts an exquisite array of pendants, rings, earrings, and bracelets in a myriad of captivating colorways.
At the heart of this unveiling is a campaign featuring an ensemble of remarkable talent and vision. Embracing the essence of the Tiffany Lock collection, Tiffany’s House Ambassadors shine as radiant sources of love and style. Joining this constellation of stars are Rosé of BLACKPINK, Jimin of BTS, and fellow singer Nancy Ajram. Notably, the campaign introduces a fresh face to the Tiffany legacy: actress Florence Pugh, who graces the campaign as a newly anointed House Ambassador. With their collective charisma and individuality, these luminaries stand as a testament to the diverse facets of love and connection.
“The new expressions of the Tiffany Lock motif represent a significant evolution for our brand,” remarked Alexandre Arnault, Executive Vice President of Product and Communication. In his statement, he emphasized the campaign’s anchoring concept of love—a profound sentiment that has been woven into the very fabric of the brand since its inception in 1837.
Inspired by an archival padlock dating back to 1883, a signature design element cherished for over a century, the Tiffany Lock collection is an emblematic fusion of legacy and invention. This collection reveres the artisanal mastery and the narrative custom that has come to define the brand, channeling its heritage while embracing the contemporary.
The new iterations of the collection are a true celebration of personal connections and the boundless potential of love. Designed to exceed gender boundaries, this expanded assortment introduces a spectrum of earrings, pendants, rings, and bracelets. Decorated with their legendary diamonds and set in 18k white, yellow, and rose gold, each piece exudes an aura of timelessness and polish. Distinguished by their graceful silhouettes and impeccable craftsmanship, these offerings come in various styles, from full pavé diamonds to half pavé diamonds or a resplendent all-metal design.
Notably, the collection presents a radiant debut: an exquisite Lock bracelet crafted in 18k white gold. This bracelet mesmerizes with its harmonious blend of half pavé diamonds and half baguette diamonds, showcasing the brand’s unparalleled artistry and innovation.
Beyond its artistic endeavors, Tiffany & Co. remains steadfast in its commitment to responsible business practices and positive societal impact. The brand’s dedication to environmental sustainability, diversity, equity, and inclusion continues to set a commendable standard within the industry.
The Tiffany Lock collection’s expansion stands as a symbol of unwavering love and enduring connections. Through its iconic designs, breathtaking craftsmanship, and the luminous presence of its House Ambassadors, Tiffany & Co. reinvigorates its storied legacy and invites us all to embrace the unbreakable bonds that link us.
Photos TIFFANY & CO.