Beyond entertainment, TV shows have become a powerful influencer of fashion trends, leaving an indelible mark on our style choices
Television has always held a special place in our lives, captivating us with its stories, characters, and visual allure. These shows have shaped fashion trends and ponder the future of this dynamic relationship. From the classics to contemporary series, iconic characters to high-end glamour, as well as the impact of social media, TV has explored and bypassed trends as fast as changing the streaming channel. These affected trends made viewers want to dress like their favorite characters and change what they like. Who knows—maybe you can look exactly like them.
The evolution of TV fashion
Television shows have continuously influenced fashion trends throughout history. From the independent and stylish Ann Marie in That Girl to the extravagant fashion of the Carringtons in Dynasty, the small screen has left an indelible mark on our style choices. That Girl showcased chic mod-inspired ensembles and influenced a generation of young women with its depiction of a fashionable working woman. On the other hand, Dynasty epitomized opulence and power dressing with shoulder pads, luxurious fabrics, and statement jewelry becoming synonymous with 80s fashion. These iconic moments not only entertained viewer,s but also shaped their fashion sensibilities.
Iconic characters, iconic styles
TV characters have inspired viewers’ style around the world. Think of the smooth Don Draper from Mad Men with his perfect suits that showcase 1960s style and class. Don’s confident attitude and great style made him the best example of a smart gentleman. Even if we weren’t all ad executives like him, we could try to look as cool by ‘don’ning a feminized power suit or leaving exactly as it is. Another famous character is Rachel Green from Friends, whose fashion choices showed the 90s style. Her mix of grunge and girly aesthetic, like denim overalls, plaid skirts, and big boots, made many viewers copy her looks.
High-end glamour
TV shows have a powerful influence on luxury fashion brands, boosting their exposure and shaping consumer preferences. Collaborations between fashion brands and shows like Gossip Girl and The Crown have showcased designer creations, captivating audiences and inspiring fashion trends. From the iconic fashion statements of the UES in Gossip Girl to the regal elegance of historical costumes in The Crown, these shows have made a lasting impact on viewers’ style aspirations. Whether it’s coveting a headband or dreaming of wearing a magnificent ball gown, TV shows have the ability to ignite our fashion desires and influence our wardrobe choices. Maybe combining a headband and a ball gown doesn’t sound so bad.
Subcultures on the small screen
TV shows can highlight and influence niche fashion trends and subcultures. Shows like Emily in Paris and Euphoria present viewers different styles that reflect specific groups or times. Emily in Paris showcases the chic and sophisticated style of the titular character as she navigates the fashion capital of the world. With its emphasis on luxury fashion brands and trendy ensembles, the show has highlighted the allure of Parisian fashion. Meanwhile, Euphoria shows bold and creative makeup and fashion choices, appealing to a young audience and affecting their style with its mix of streetwear, glitter, and neon colors. These shows have an impact beyond the screen as fans adopt and change these subcultural fashion trends in their own lives.
The social media effect
Social media has boosted the impact of TV shows on fashion trends. Fans can use platforms like Instagram, Twitter, and TikTok to chat, share, and enjoy their favorite TV fashion moments. Hashtags can help fans connect and talk about TV fashion. Fans can also make fan pages to show their own versions of TV show looks. Social media helps TV fashion trends spread faster and wider, bringing fans together from different places and creating a community of fashion lovers. Memes and TikTok challenges based on TV fashion moments are also fun and popular.
The future of TV fashion
TV fashion has a bright future as technology and viewer habits change. Augmented reality, interactive viewing, and personalized fashion tips could become part of the viewing experience, making fiction and reality closer. Imagine virtually trying on the outfits of your favorite TV characters or getting fashion advice based on your favorite shows. Also, with more streaming content, viewers have more choices and control over what they watch, leading to more diverse fashion influences. Fashion, technology, and viewer preferences will shape TV fashion in new and exciting ways. Maybe one day we’ll say, “Alexa, dress me like a character from my favorite TV show,” and our smart assistant will copy the style of our favorite characters. Cher Hororwitz, anyone?
The small screen has a profound influence on fashion trends, shaping our style choices in significant ways. From iconic characters to luxury brands, subcultures, and the impact of social media, the relationship between TV and fashion continues to evolve. The undeniable impact of TV on our wardrobes supports the notion that it will continue to influence fashion trends for years to come.
Featured Image: EMILY IN PARIS (via Instagram)
