It appears that more Asian celebrities and personalities are taking over the beauty sphere. Get to know the new faces recently named as global ambassadors.
It is often believed that beauty brands and celebrities are bound to merge. Take cues from the unprecedented rise of celebrity-owned beauty brands. Over the last few years, a wave of actors and content creators have placed partnership deals behind them and pursued a namesake label of their own. That is to say, it is a canon event. Yet many consumers can’t help but wonder —- with the influx of celebrity-owned brands, are celebrity beauty ambassadors still relevant? According to these luxury houses, it is.
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But there appears to be a vibe shift. These days, perhaps surprising to some, global luxury houses are now turning to Asian celebrities and artists like never before. Dior, for one, appointed BLACKPINK Jisoo as one of its fashion and beauty ambassadors. Meanwhile, Gucci announced Thai actress Davika Hoorne as the newest face of its brand. More so, it only proves one thing: the power of celebrity ambassadors remains unmatched.
Below are five personalities tapped as new global luxury beauty ambassadors.
Davika Hoorne for Gucci
In recent news, Gucci appointed Thai actress Davika Hoorne as its latest brand ambassador for Gucci and Gucci Beauty. “Davika Hoorne boasts an impressive 14-year career in the Thai entertainment industry, garnering acclaim for her exceptional work in film and television,” the luxury brand praised its newest ambassador in an exclusive press release. “Recognized as a top actress, her talent is celebrated not only in Thailand but also on the international stage, extending to her distinctive style.”
Danielle Marsh for YSL
Meanwhile, Danielle Marsh, a member of the rising K-pop group NewJeans, has joined YSL as their newest brand ambassador. The luxury house marks her second global brand partnership, following her appointment as the newest face of Daniel Lee’s Burberry. Moreover, Marsh is also an ambassador for brands such as Mcdonald’s and Levi’s together with the rest of NewJeans. To say the least, the girl group is undeniably taking over the fashion and beauty scene.
Hanni for Armani Beauty
Speaking of NewJeans, Armani Beauty has also named Hanni as one of their global brand ambassadors. “Hanni is a very young artist with a great expressive power and an irresistible and captivating individuality: a contrast that I find interesting,” Giorgio Armani once said. “She has personality, which for me is the most fascinating trait, always.”
HoYeon Jung for Lancôme
With her impressive modeling and acting portfolio, it comes as no surprise that HoYeon Jung was tapped to become the newest face of Lancôme. Jung joined the list of cultural forces such as Zendaya, Amanda Seyfried, and Lily Collins as brand ambassadors. Moreover, the celebrity has already appeared in several campaigns including Lancôme’s Advanced Génifique Radiance-Boosting Face Serum and La Vie Est Belle Eau de Parfum.
Dilraba Dilmurat for Dior Beauty
Dior Beauty has found a new ambassador: Chinese actress, singer, and model Dilraba Dilmurat. As for her debut, the multihyphenate stars in the luxury house’s “Nude is The New Look” campaign where her beauty is emphasized by different nude shades — matching the different facets of her personality. Moreover, the star joins the global partnership program which features an impressive lineup of names including BLACKPINK Jisoo, Natalie Portman, and Anya Taylor Joy.
Featured Image: GUCCI
