Who’s That Witch: Cast An Enchanting Spell In This Magical Collection

Who’s That Witch: Cast An Enchanting Spell In This Magical Collection


H&M’s latest offerings are bewitchingly magical and we are here for all the sorcery

Unveiling their newest collection entitled “Magical Realism,” the retail giant takes inspiration from a modern/day sorceress in a big city. A transitional wardrobe with key pieces such as sweaters in punch & autumnal colours, razor-sharp tailored trousers and leathers jackets, a multi-colored Italian wool coat, contrast-paneled thigh high boots and haunting prints that evoke magnetic fields are the only essentials you need for the coming months.

To capture H&M’s vision to life, the MEGA team decided to shoot a fashion story with Sabrina the Teenage Witch as the chosen muse. Her clever plotting skills & trickery, knack for adventure and a wardrobe most girls would die for, perfectly encapsulates this energy which is only for thrill-seekers. You can view and shop the whole collection here starring Adut Aketch photographed by Christian MacDonald.

The collection will be available at hm.com and exclusively at H&M in Greenbelt 4 on September 5.

Photography by Erwin Canlas of New Monarq Creativx
Styling by Lyn Alumno
Art Direction by Jann Pascua
Makeup JR Constantino
Hair Valerie Corpuz
Model Riona of Farah Models and Miu Miu The Cat
Special thanks to Suki Salvador and Richmond Velayo

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