Homegrown brand Plains & Prints on celebrating Manila for their latest offering
Time and time again, fashion has proven how it truly goes beyond the pieces. We have seen many people utilize the form of art to send a message of advocacy to offer new ideologies that will help expand one’s point of view on certain things. This time around, we are taken back to our cultural roots as Plains & Prints capture the sites of Manila to honor the city’s beauty.
The concept began with an encounter with a foreign couple and their plan to venture to different places of the Philippines, except Manila. For Plains & Prints Founder Roxanne Farillas, she realized that tourists arriving in Manila are immediately traveling out of the city. Because of a sparked curiosity as to why this happens, the idea to place well-known Manila sites on fabric became the basis of the new collection. She expressed, “We’re hoping that through this campaign, they would actually desire to stay and explore Manila.”
On top of the pieces, the message of sparking the love towards the city is being shared. While it does help out tourism as well, it’s mostly catered to the younger generation and their advocacies that champion nationalism. The founder shared, “I think it’s just right that people, especially the younger generation, would understand and see Manila in a different perspective.”
In order to make their vision come to life, the brand tapped constant collaborator Mark Nicdao, who was hands-on when it came to the execution of the collection, his second with the brand. He went around Manila to curate the shots accordingly, so it goes without saying that we are seeing the city through the lens of a renowned photographer. “My favorite experience shooting the whole thing is really walking around. A lot of those places I’ve [already] been to, but I never really explored it up close.”
Included in the chosen photos were six sites of Manila, namely Intramuros, National Museum, The Metropolitan Theater, Rizal Park, Paco Park, and Clock Tower. These were then placed on staple silhouettes of the homegrown brand, which everyone can purchase for themselves once the collection launches on September 4.
Photos: PLAINS & PRINTS
