This Filipino-owned beauty spot is ready to provide Angelenos and residents of Beverly Hills effortless beauty
Lashes and nails are honorary members of the “high-maintenance ways to stay low maintenance” routine of many women; Now, Angelenos and residents of Beverly Hills are in luck. Filipino and woman-helmed salon NEW Lounge just opened in Rodeo Drive, and it offers every woman’s dream self-care services such as original lash designs, innovative nail services, and even brow enhancements. Since 2017, NEW Lounge has become a one of a kind of salon in the Philippines. Now, it extends its quality and artistry globally with the first global flagship store in Beverly Hills, California. NEW Lounge is your new one-stop sanctuary to satiate all your personal wellness and beauty needs.
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From Manila to Los Angeles
“This is the culmination of our love and passion for NEW Lounge. This milestone will not only highlight our roots as Filipinos, but also champion the heart, dedication, and collective stories of our Lash Dolls, the community and Filipino talent to the world,” NEW Lounge founder and Chief Executive Officer Rachelle Bravo said.
Under Bravo’s humble direction and the deft handiwork of homegrown Filipino talents and practitioners, NEW Lounge’s credibility lies in its client roster, having brought celebrities through the salon doors—a rolodex that has grown to include Heart Evangelista, Jessy Mendiola, and Laureen Uy among other fashion icons. Their star products have earned a lasting place in these celebrities’ routines, and now they’re generously providing it in Beverly Hills, expanding their “Lash Doll” universe. During their soft opening, the brand had already serviced celebrities Adriana Lima and Bella Poarch through home calls.
NEW Lounge’s dedication to precision, design, and lash and nail innovation made it a favorite for many and a beauty game-changer. Landing in Los Angeles, a strategic and significant playground for beauty, luxury, and fashion, NEW Lounge is a one-stop salon for all things beauty and wellness—while also showcasing the art, heart, and talent of the Filipino.
LA’s Newest Pamper Haven
Los Angeles women want a polished, feminine look with a natural-looking glamor. NEW Lounge’s must-have formulas cater to that by extending the natural lashes, boosting its volume, all while resistinh lumping, flaking, and sometimes even rain, sweat, and tears. To match the busy yet lavish LA lifestyle, NEW Lounge developed an LA exclusive original design that gives your eyes a wispy, dramatic volume and beautiful, eye-brightening effect.
To complete your look, why now kick back, relax, and bask in the feeling of giving your fingertips a proper good tending with a mani-pedi done by NEW Lounge’s experts. For LA Lash Dolls, consider having your digits painted with the exclusive Aurora Nails, a “unique color-shifting design that intricately captures the light dance of the Aurora Borealis.”
All their products and services are formulated and served with the LA Lash Dolls’ wellbeing in mind. The branch is a pamper haven, a little escape from daily stressors. New Lounge is where a visit is more than just getting your lashes and nails done—it’s self-care for your mind and body, the special treat you allow yourself to enjoy once in a while without the hustle and bustle of rushing. Get your favorite treatments in a serene space and oasis that boasts ultimate comfort and relaxation. Remaining faithful to its Filipino heritage, the interiors have been decorated with banana leaves, rattan fittings, and solihiya.
A Milestone for Filipina beauty
“We are bringing in the best Japanese technology, merging it with Filipino hospitality, in a holistic customer journey. We call it the NEW Lounge Magic,” Bravo continued. This magic was first witnessed by several distinguished partners and personalities from the Philippines, Japan, and Los Angeles at NEW Lounge Beverly Hills’ grand opening. Lash Doll ambassador and Filipina model Christi McGarry hosted the event, while Maureen Wroblewitz, Kim Cruz, and Francesca Capaldi also walked the black carpet.
This milestone for Filipina beauty is a testament to the brand’s world-class standards and services.
For more information on NEW Lounge Beverly Hills, visit its website or its Facebook and Instagram.
Photos and Featured Image: NEW LOUNGE, HEART EVANGELISTA (via Instagram)
