This Minimalist Watch Brand Has a Timepiece for Every Occasion

This Minimalist Watch Brand Has a Timepiece for Every Occasion


The phrase “less is more” has never rang more true than now, and LEUPP’s affordable timepieces capture that minimalist statement with refined styles

While the word “less” often gets a bad rep, it doesn’t always mean that something that’s minimal can’t be stylish or fun. Take it from the minds that make LEUPP. Established in 2014 by three fashion-forward women, LEUPP’s mission is to craft sophisticated timepieces at radically affordable prices. In 2018, the trademark gave birth to the LEUPP Design studio in Putney, London: a facility dedicated to creating unique and elevated watch designs. Each of LEUPP’s elegant timepieces is then finished in Hong Kong, making it a truly global brand spearheaded by Filipinos.

Breathing a significantly-minimalist philosophy in all aspects, LEUPP is committed to not just providing us with clean-looking timepieces, but also to crafting them via sustainable and cruelty-free means. From PVC-free, vegan leather watch straps to eco-friendly packaging with minimal paper and plastic materials and digitized manuals, all the small details matter for LEUPP. With the release of their latest six-watch collection, LEUPP’s focus rested on seamlessly tailoring the tiniest details of each watch for all of the occasions you might encounter within a week. Whether it’s a candlelit dinner or a formal work function, see which one of these timepieces will complement your OOTD.

For the every-day grocery run

Nowadays, it’s important to do errands like grocery runs as quickly as possible. Keep track of time with Aki, a contemporary piece with an understated beauty to it. It’s the perfect companion for when you just want a chill look while you finish your tasks for the day. Aki is also available in a variety of colors in Coral, Black, and Blue/RoseGold.

Style Aki with: a pair of comfortable leggings and your favorite sweater

For a weekend brunch 

Heading out for a lovely brunch with your family or some friends? Go for the soft and chic silhouette of the Etsu. Its round face makes it easy to pair with a fun, easy-going outfit. Plus, this watch’s date window ensures that you never miss out on any of your brunch dates! Etsu also comes in Oyster, Pecan, RoseGold/Cobalt, and Black/RoseGold. 

Style Etsu with: a light-colored dress

For a romantic dinner 

The country may still be recovering from a pandemic, but that doesn’t mean that romance is dead. Whether you’re having a romantic dinner at home or al fresco at a restaurant, the Ryu is just the piece of elegance you need. The watch’s overall design elevates minimalism, which helps add an air of sophistication to any outfit. Ryu is also available in the hues of All Black, Black/Gold, and Walnut/RoseGold.

Style Ryu with: your go-to date night dress or a cute jumpsuit

For a work meeting

If you’re looking for a piece that will help you take command of any meeting, then try out the Jin. Its timeless color combination and sleek appearance can be the cherry on top to any power outfit. And even if your work meeting is just a virtual one, there’s no harm in dressing up for it. It may just give you the boost of confidence you need!Jin is available in Saddle/Black and Amber/Cobalt.

Style Jin with: a dark-colored power outfit

For a special event

Do you have an upcoming intimate wedding to attend? Or perhaps a christening, or a milestone birthday? Whatever event it is, the Umi28 is guaranteed to provide a subtle luxurious feel to your overall look. You can’t go wrong with this dainty piece, especially with its classic shape and color tones. Match your outfit with Umi28 in RoseGold, Black/RoseGold, and Gold.

Style Umi28 with: a statement dress with a handbag to match

For the relaxing nature walks

If you’re feeling like being one with nature or going on a camping trip, don’t forget to take the Ozuru with you! This field watch has lume markers on its hands, which ensures that you can tell the time even in the dark. It makes for a very stylish yet practical companion as you explore the great outdoors. Don the Ozuru in Black, Dune, and Silver.

Style Ozuru with: an oversized tee and a bucket hat

Interested in affordable, unique, and minimalist timepieces? Head on over to LEUPP’s official website to check out their other designs. Follow LEUPP at their official Instagram and Facebook pages for the latest updates. 

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