The latest campaign features new ambassadors that represents diversity, inclusivity, and individuality
The search for authenticity in the fashion industry is what excites every enthusiast. They forage through every trend and piece they meet in their path, and see which one falls right in their alley. It’s why the journey through self discovery never fails to ignite excitement as parts of you are being channeled in a physical form.
That’s why fashion is a celebration of all and we get to see this firsthand as Tiffany & Co. continues to showcase what they are all about, individuality. This sentiment comes to to life as they launch their latest campaigns titled This is Tiffany starred by their house ambassadors.
“We may make the jewelry but it’s house ambassadors like Zoë, Jimin of BTS and Gal who give meaning to the collections and make our pieces all their own.”
Alexandre Arnault, Executive Vice President, Product & Communication, Tiffany & Co.
The campaign speaks volumes about diversity and individuality as represented by the three ambassadors. A theme of simple sophistication gives the spotlight to the ambassador’s distinct style as Jimin exudes a debonair aura, Zoë Kravitz having the perfect blend of edge and elegance, while Gal Gadot is all about grace.
Diversity also comes into play with their cultural background. They became a representation of their culture and identity, an advocacy all ambassador’s have fought for since the start of their careers. Especially for Jimin as he continues to break down the stereotype of men’s fashion with his exploration in his sartorial choices. This only solidifies the message of authenticity of Tiffany & Co. and their support towards an inclusive community.
We take a closer look at the concept behind the campaign with their use of simplistic elements. The black and white is cohesive across the three ambassadors who donned timeless outfits. An understated style yet it displayed the versatility of the Tiffany HardWare and Tiffany T.
Adorned on Jimin and Zoë are pieces from the Tiffany HardWare collection which debuted in 2017. The inspiration behind the collection is rooted from the very birthplace of the luxury jewelry house, New York City. The city’s brutalist architecture and bustling energy was translated into the daring gauge links we see today. A rather bold piece but modifiable for every style.
Meanwhile, Gal Gadot had a more understated piece on her. The very logo of the House was incorporated on the design, making it a tribute to the House’s name and their signature codes. Modern yet simple, powerful yet elegant, the Tiffany T oozes poise and sophistication as diamonds surround the metal of each piece—perfect for those who have an eye for subtle flair.
Each piece displays such fearless fashion. They are all strikingly unique in their own way and Tiffany & Co. once again proved to us how jewelry transcends styles and trends when one authentically becomes who they are.
In the Philippines, Tiffany and Co., is located at Greenbelt 3.
