Thinking about switching to plant-powered hair care? Discover how Herbal Essences’ new look makes switching to clean beauty simpler, more sustainable, and incredibly irresistible.
Showering is a pretty straight-forward activity: lather on some love to your hair and body and rinse all your worries away. It’s a mundane but albeit essential habit we practice daily, and for some, even multiple times within a day. But just as uncomplicated showering is, so should be the care products that we use. Herbal Essences understands the importance of formulating products that not only benefit our hair health, but also bring plant power in every shower. In line with this nature-first philosophy, the brand has redesigned their packaging to become simpler to understand, more sustainable to produce, and incredibly irresistible to grab every time.
Clean beauty got a refresh
For those looking to transition into clean beauty, Herbal Essences just made their face a lot more appealing. In one glance, every bottle in the Herbal Essences bio:renew line of shampoos and conditioners prominently show unique, vibrant hues and illustrations of the key ingredient present in every variant. Amid petals that bloom seemingly behind the label, and line art that add a modern touch to the packaging, these scientific specimen-like illustrations immediately present what real botanical helps your hair’s health. These botanicals are identified and endorsed by Royal Botanic Gardens, Kew (RBG Kew). You’ll know that too, as their seal of endorsement is prominently displayed center, in a glistening gold. Above this, you will find the main benefit of the variant for your hair, and below the RBG Kew seal are their natural claims of 0% parabens and colorants.
Related: We Took An Exclusive Tour of the Royal Botanic Gardens, Kew and Here’s What You Missed
At the back of the bottle, you will find everything that makes Herbal Essences a true stand-out. Below a brief blurb about the brand’s story, an ingredient list that’s neatly organized and easy to understand can be read. This isn’t your usual intimidating paragraph of foreign terms that leave you confused and forced to look up yourself. On the side, you will find another list of ingredients that most hair care products do not even include–a “What’s Not Added” list. You will find every chemical excluded from the Herbal Essences bio:renew line, as well as a PETA cruelty-free stamp of approval, and a label to indicate that the 400 mL bottle is made from 25% recycled plastic.
Feel it for yourself
Not only does this redesign help interested women take plant power to their shower, but it also reinvigorates the love loyal users have for Herbal Essences. Andi Eigenmann, a prominent member of the Herbal Essences Bloom Squad, has transitioned to natural hair care with the brand for two years now. “I feel like as soon as I step out of the shower, I am always going to have a good hair day, and this is outside of the fact that I’m always exposed to the sun and I’m always swimming in the ocean,” Andi mentions in a recent video. Herbal Essences bio:renew has also captured the hearts (and hair) of many women through its multi-sensorial experience. “From seeing the bottle and how it immediately catches my eye, to the smell. Each of the variants have a distinct smell and whichever variant I’m using instantly becomes my favorite scent because they all smell so good,” Andi exclaims.
But most crucially, shampoos and conditioners also have to feel good on our hair. Juliana Gomez shared in an Instagram post that the results are incomparable. “One of my goals this year is to guarantee I can be and get the best results out of everything I do. And I made sure to take my hair care a level up this year too!” She gushed over her healthy and smooth hair made possible with Herbal Essences and its signature plant powered formula.
Shop the Herbal Essences bio:renew line of shampoos and conditioners via Lazada. For more information, visit their website.
