Meet the colorful beauty category that is focused on tapping into one’s renewed sense of optimism. Here, we explore all the ways to incorporate the look for the summer season
It’s quite expected that the hot days of the summer season yield an exciting opportunity to reconcile with colors. Apart from wardrobe transitions, the shift in beauty palettes comes as no surprise. Take the Spring/Summer 2023 runways as a reference. Punchy shades are seen on showcases like GCDS and Off-White, while soft-toned hues took over Simone Rocha and 16Arlington’s runway. In short, the period signals the rise of dopamine beauty.
Of course, color play is central to each interpretation of dopamine beauty. In beautytok, fans exhibited different ways how one can incorporate the aesthetic into a look. Threads such as #DopamineBeauty garnered 235.2 thousand views, while ##DopamineMakeup collected 484.3 thousand views. To say the least, makeup reclaimed its true means to elevate one’s mood.
The case of dopamine beauty
As popularized by Beyonce’s makeup artist, Sir John, dopamine beauty denotes a full injection of color that taps into a sense of optimism. It’s the stark contrast of the reigning clean girl looks. Surprisingly, the category focuses on embracing certain palettes of finishes that can help activate the release of the feel-good chemicals the body makes. Dopamine beauty is an invitation to express oneself through a saga of color play. More of it, it’s makeup on your terms.
The dopamine glam
It’s a given that there is more than one way to incorporate the category into a look. However, a popular iteration is dopamine glam. It’s a heavenly combination of colors and elements of a modern glam format. Here, celebrity makeup artist Nikki Wolf elevated the muse’s smokey eye with a swish of an iridescent pink eyeshadow that integrates character into the look. Incorporate the technique this season by opting for a color that brings you joy.
The editorial play
A union of bad beauty and color play delivers a full-editorial look. Decoding Sir John’s look on Adelina Novak, the celebrity makeup artist integrated five complementing hues on the look. Vibrant shades of lilac, cerulean, and turquoise dress the muse’s lids while a tint of pink is used for blush draping. Elsewhere, a punchy rouge lipstick completed the entire look.
The subtle version
It’s a given that not everyone is keen on integrating colors into their makeup routine—and that is okay. As luck would have it, the category offers an influx of options in favor of the minimalists. As seen on Bianca Umali, celebrity makeup artist Thazzia Falek placed a statement pop of yellow in the inner corner of her eye.
