In Philippine fashion, a diverting transformation takes center stage, one that sees some of the industry’s brightest stars make an intriguing shift from the glitzy world of showbiz to the creative domain of design
Art is transformative, and a number of celebrities have carved their unique niche in the industry, proving that the world of fashion is not an exclusive club but a canvas for personal expression. It’s a journey that transcends mere fame and fortune, one that showcases the depth of talent and creativity that these luminaries possess.
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The world of fashion is frequently viewed as an environment reserved for individuals who have spent years honing their trade, but these celebrities have chosen a different route, venturing on a fashion excursion that has attracted both their loyal fanbase and fashion enthusiasts alike. The brands they’ve curated aren’t just tales of style evolution, but narratives of daring diversions into uncharted territories.
Marian Rivera: Nature’s muse – Flora Vida By Marian
Marian Rivera is a star who has seamlessly melded her love for nature with her flair for fashion. Her brand, Flora Vida, focuses on a collection of designs that pay homage to her deep connection with nature. Picture the earthy tones of a forest brought to life in clothing, accessories, and home decor. The designs are a testament to her love for all things beautiful and organic. From flowy dresses that mimic the gentle rustling of leaves to accessories that sparkle like dewdrops on morning petals, Marian has artfully blended her personal style into the flourishing world of Flora Vida. Each piece feels like a stroll through a vibrant garden, offering a refreshing diversion from the mundane.
Georgina Wilson: A vision for lifestyle – Sunnies Studios
Georgina Wilson presents a vision that is nothing short of diverting. The model and TV personality set her sights on transforming how we view glasses with Sunnies Studios, redefining eyewear and making it fashionable and accessible to all. It’s not just about shielding your eyes from the sun, but also making a statement about your vision for style. When you step into their store, you’re met with an array of eyeglasses and sunglasses that are as much a fashion accessory as they are functional. The designs are playful, chic, and diverse, providing an alternative to traditional eyewear brands. Yet, it has evolved: The evolution of Sunnies Studios showcases the brand’s ability to adapt and diversify while maintaining its core values of affordability, style, and accessibility. It has become a lifestyle brand that resonates with a broad audience, offering not just products but an entire lifestyle experience.
Anne Curtis Smith and Isabelle Daza: Empowering women – Recess
Conceived and crafted with women in mind, Recess stands as an activewear brand committed to crafting top-notch yet budget-friendly apparel. Drawing inspiration from their decade-long journey as workout buddies, Anne Curtis and Isabelle Daza embarked on a mission to introduce their own line of activewear, one tailored to the diverse design preferences, financial considerations, and body shapes of women. At the core of Recess lies the aspiration to fashion activewear suitable for women’s multifaceted daily activities and adaptable to the ever-changing contours of a woman’s body, particularly as they transition through various life stages. This endeavor further cemented their conviction to manufacture apparel that caters to a wide spectrum of body types and sizes, all while ensuring accessibility and quality.
Julia Barretto: Where cool meets quality – The Juju Club
With The Juju Club, Julia Barretto has demonstrated her keen eye for style, quality, and affordability. It’s a brand that speaks to those who seek to make a statement in their own unique way, all while staying chic and budget-conscious. The lifestyle brand burst onto the scene in 2021 with a vision that’s all about cool, funkiness, retro vibes, and groovy aesthetics. Their mission was clear: to create a brand that not only accentuates your look but also boosts your confidence, all while offering high-quality products at pocket-friendly prices. they understand that accessories are the key to enhancing any outfit and adding character to your style. Whether it’s a bucket hat, a statement ring, or trendy hair clips, these fashion essentials are a means for stylish self-expression.
Issa Pressman: Scarves with style – Issa
Issa Pressman, recognizing the often underestimated aesthetic value of this essential, took it upon herself to ensure that everyone could access a stylish scarf. Named after herself, Issa embodies the idea of a fixed form with versatile functionality, alluding to the myriad ways in which these pieces can be creatively utilized. Scarves represent one of the most adaptable accessories for tropical climates, and when styled with finesse, they can serve as both fashionable tops and headpieces, imparting a delightful beach-ready appearance.
Creativity knows no bounds and innovation is prized, and these celebrity entrepreneurs have left an indelible mark, adding a vibrant new chapter to Filipino style. In their journey to diverting ventures, it’s clear that they’ve achieved far more than just a change of career. Through their fashion brands, Marian Rivera, Georgina Wilson, Anne Curtis and Isabelle Daza, Julia Barretto, and Issa Pressman have become true artistic entrepreneurs. Their collections aren’t just clothing and accessories; they are platforms of self-expression, artistry, and individuality.
From Marian’s ode to nature to Georgina’s visionary eyewear, Anne and Isabelle’s empowered activewear to Julia’s cool-quality fits, and Issa’s stylish scarves, each brand reflects the celebrity’s personality, style, and passion for creativity. They’ve added a pursuit from the ordinary to the world of fashion, making it more inclusive and exciting than ever before. Their brands remind us that in the diverse areas of Philippine fashion, there’s always room for new threads of innovation, recreation, and style.
Featured Image: ISSA (via Instagram)