Why Jewelry Watches Signal Feminist Power in This 2024 Jewelry Trend

Why Jewelry Watches Signal Feminist Power in This 2024 Jewelry Trend


What makes good jewelry? On this 2024 jewelry trend, explore the history and implications of the jewelry watch and why you need one on your wrist

What time is it? For centuries, time has been intertwined with societal expectations, often dictating the roles and responsibilities of men and women. Yet, with the ticking of the clock, there lies a story of empowerment and defiance—one embodied by the resurgence of jewelry watches. This rise illuminates a truth within history. From 19th-century royalty to contemporary luxury fashion houses, this resurgence gains traction for this 2024 jewelry trend, reminding us of the power of feminism.

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In 1868, Countess Koscowicz of Hungary emerged as a trailblazer for the timepiece, challenging conventional norms and reshaping horological history. Her audacious vision and unwavering determination to make a bold statement through innovative design sparked a revolution that encompasses gender boundaries and forever altered the watchmaking landscape.

The notion of a wrist-worn timepiece was unheard of in an era dominated by pocket watches. Yet, undeterred by tradition, Countess Koscowicz sought to defy expectations and elevate the concept of timekeeping. With a keen eye for aesthetics and a penchant for innovation, she envisioned a timepiece that would not only serve its practical function, but also double as a dazzling jewel. 

The first Swiss wristwatch by Patek Philippe for Countess Koscowicz of Hungary

To bring her vision to life, Countess Koscowicz turned to the esteemed artisans at Patek Philippe. She challenged them to create a timepiece small enough to be worn on a bracelet—a feat that seemed inconceivable at the time. The artisans at Patek Philippe embarked on innovation and creativity, pushing the boundaries of traditional watchmaking techniques to new spheres. 


Their collaboration was nothing short of extraordinary: a petite yet exquisitely crafted timepiece that defied expectations and captured the imagination of all who beheld it. With its delicate proportions and intricate design, the wristwatch commissioned by Countess Koscowicz became an instant sensation. The wristwatch created for her represented a shift in societal attitudes towards gender and fashion. By boldly embracing a traditionally masculine accessory and reimagining it as a symbol of feminine elegance, she shattered the constraints of convention and paved the way for a new era of horological innovation.


Heading into 2024, jewelry watches are on the rise to captivate enthusiasts and collectors alike. Luxury houses like Piaget, BVLGARI, Hermès, Harry Winston, and Chopard reveal and revel in their interpretations, each bearing the hallmark of exquisite craftsmanship. From intricate designs to dazzling gemstone embellishments, these timepieces serve as wearable works of art, combining functionality with opulence.

Harry Winston

As women adorn their wrists with these exquisite creations, they reclaim ownership of their time and assert their presence in a world that too often seeks to confine them. It is a silent yet powerful act of resistance—a declaration that society’s expectations do not define their worth, but by their sense of self.


What time is it? It’s time to be reminded of the power of feminism—a movement embodied by jewelry watches and the indomitable spirit of women everywhere. With each passing moment, may we continue to defy expectations, rewrite history, and pave the way for a more equitable and inclusive future. It also doesn’t hurt to have something sparkling on your wrist.

Featured Image: BVLGARI

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