In a world where photoshop seems to be the norm (we’re now able to edit our faces and bodies on our own phones), anything totally unretouched is like a breath of fresh air.

In collaboration with All Woman Project (AWP), skincare brand Babor released a one-of-a-kind campaign, with its models completely unretouched.

According to Babor’s SVP of marketing Benjamin Simpson, the brand’s aim was to showcase “empowerment, strength, inclusivity, imperfections, and true beauty, while provoking an important conversation that is at the forefront of every part of a woman’s life today.”

The campaign, which has been in the works for months, features a group of models, activists, designers, mothers and editors of all shapes and skin tones. Included in the group are AWP cofounders Charli Howard and Clementine Desseaux, model, activist, and mother Denise Bidot, former model and Glamour editor Lauren Chan, Nykhor-Nyakueinyang Paul, international activist and model, Becca Thorpe, vice president of Muse Models and director of Muse Curve, 57-year-old model Nicola Griffin, and Sharon Lombardo, creative director of Anne Klein.

The result? A campaign that feels 100% natural. Every photo feels intimate and real, as if we were truly getting to know the models ourselves. By showing us a real glimpse of these models—flaws and all—we are reminded that it is these quirks that makes us unique.