To the brave women who have redefined bravery amidst a pandemic, this one is for you.
The detrimental effects of COVID-19 on us have made life almost unbearable. Everything on social media and on TV bears bad news. The past couple of months have made us feel like we’re living in a dystopian society: death is rampant, the virus is still unstoppable, the economy is sinking, and more people are having bouts with depression. The horrors of our reality are similar to living a nightmare, and the light at the end of the tunnel seems to glow even fainter with every passing day. But from the ashes created by our collective panic and terror, heroes have been born.
The women of our country are warriors; not only are they the light of the house, but they’re also the fiery hearth, keeping us safe and warm from the perilous claws of the cold, dark reality. In the face of a pandemic that threatens us and has forced us into a new way of living, they have redefined what it means to be brave by playing by their strengths. These admirable heroines have turned their profession into sources of strength and inspiration, encouraging us to be as brave as them. And we have nothing but praise and thanks for each and every one of you.
To the medical professionals, who work restlessly for long hours to battle the terrifying pandemic to keep our health in check, even if that means risking their own.
To the teachers who continue to impart knowledge to our younger generation through online classes, and extending their patience to teach effectively through virtual media.
To the mothers for always being our pillar, whose responsibilities have doubled now that everyone is at home, and yet continue to work hard to care for every member of the family while pursuing a career of their own.
To the cooks who have inspired us to be culinary professionals in our own kitchens, sharing recipes that bring comfort to our hearts.
To the fashion designers and dressmakers who have lent their artistic gifts to the name of safety, and have crafted PPEs that keep us protected and stylish.
To the artists, poets, writers, painters, and every creative soul whose master works have given us hope amidst the bleakness of our situation, stirring faith in us and keeping us holding on.
To the fitness instructors, diet coaches, and health buffs, without whom we might have let our health go, but instead they keep us fit and active to help us fight the virus.
To the food, retail, hotel, banking, and transportation frontliners for taking care of us and aiding us with their services to function however freely we can now.
And to you, yes, you, for taking care of yourself even as things get tougher; for facing each day and getting out of bed even when you don’t feel like it; for gathering the courage to adapt your lifestyle to the changes even if it’s challenging; for fighting your own battles, both silent and public, with a brave face and an unyielding spirit; for trying to cope with the situation you’re in, no matter how hard the struggle is, just to survive; for putting yourself first because you know you should never come second in your life; and for simply being yourself, knowing that that, itself, is enough.
Kudos to all of you for being your bravest every day. Celebrate your newfound strength and inspiration with a name that sees and values you. As women who have sparked boldness and have become the new faces of bravery, Whisper supports the growth and changes you have endured. Whisper’s #TheNewBrave campaign salutes and supports all women as you go through life’s challenges, from periods to pandemics. You have powered through the hardship of the pandemic and found new ways to be courageous, all the while fighting the pains of your period days. Be brave even when you’re at your most vulnerable with Whisper’s 3x better protection*, and meet the challenges head-on.
The fight continues, so keep your head high, your heart strong, and your spirit brave. The world and Whisper stand by you.
*Whisper Clean and Dry vs Leading Low-Priced Brand, based on 3rd-party gush runoff test
