Louis Vuitton’s Reinvented Twist Bag And Gold-Medalist Eileen Gu Are The Epitome Of Bold

Louis Vuitton’s Reinvented Twist Bag And Gold-Medalist Eileen Gu Are The Epitome Of Bold


Louis Vuitton’s redesigned Twist Bag and Freeski Champion Eileen Gu land a perfect 10 in style. 

Related: Louis Vuitton Captures Time In The S/S 2022 Shanghai Spin-Off Show

What do Eileen Gu and Louis Vuitton’s Twist have in common? Both are unapologetically bold. Time and time again, the two redefine themselves—and they only get better and better. 

Gu is a teenage phenomenon, as young as 18 years old, she is poised to bag the triple gold win for China in the 2022 Winter Olympics. She started skiing at 3 years of age, showing early proof of her gifts. At a young age, she has already achieved much success; with each competition she enters, she makes history. 

The Chinese-American freeskier is keen and an expert in all three freeski olympic disciplines—slopestyle, ski-cross and half-pipe. In the 2021 X Games, she made strides by becoming the first rookie to medal in three events. The aftermath of that victory is only more historical wins. At the FIS Freeski World Championship in Aspen she bagged 2 gold medals and a bronze—all while nursing a fractured finger and torn ligament in her thumb. Good? More like an epitome of willpower and grit. 

Gu’s consistent championing of her motto, “Everything I do, I want to do the best of my ability,” is not only reflected in her superb career but her life. When she’s not busy being a skiing champion, she continues to conquer the world by being a profound student who’s smarts place her at the Top 99th percentile. In fact, she recently even got into Stanford university with her remarkable marks. 

And as if the 18-year-old is not preoccupied enough, she proves that she’s out to be the very best by also dominating the modeling world. Sought-after, she has been featured in several Vogue and Elle China magazines. And as this article cues, Gu is also the endorser of many high fashion brands like Tiffany and Co, Victoria Secret and of course, Louis Vuitton. 

In the latest Twist digital campaign by Louis Vuitton, Gu, in her winter element, can be seen gracing the already beautiful panoramic view gifted by Messner Mountain Museum Corones. Showcasing the twist lock mechanism that pays homage to Maison’s heritage, Gu clutches the Twist in its new fashion—a variety of delicate colors and LV Monogram flower embellished chains. Although reinvented every season, the Twist remains the iconic statement piece it has always been—and will remain that way. 

The skiing sensation paired with the classic Twist screams boldness, power and feminine elegance. Here’s proof: 


Cop Louis Vuitton fashion at the boutiques in Solaire Resorts & Casino and the newly renovated outlet in Greenbelt 3.

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