With over 30 years of commitment to women’s health, Avon continues to champion initiatives that foster awareness and proactive health practices
On Sundays, we wear pink. In celebration of Breast Cancer Awareness Month, Avon proudly unveiled its #FeelYourself movement, empowering Filipinas to prioritize their health and well-being through the Pink Parade last October 20, 2024.
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A Legacy of Advocacy
Avon has long been a steadfast advocate for breast cancer awareness, providing resources and support for women to navigate their health journeys.
This year, the #FeelYourself movement emphasized the importance of regular breast self-examinations as a crucial component of self-care. By incorporating these checks into their routine, women can take significant steps towards early detection, vital for successful treatment outcomes.
The latest Avon Boob Census, a comprehensive study conducted by the global beauty brand every year, reveals that of 7,000 women across seven countries including the Philippines, only 45% of women feel confident identifying signs of breast cancer—down from 47% in 2023. Just 12% of women are learning breast self-checks from family, a decrease from 20% last year.
Driving conversations and attracting further attention throughout the campaign was integral. Culminating at the aforementioned Pink Parade which hosted over 1,300 people marching together, it was always about showing visible solidarity and crafting a sustained message of breast cancer prevention. Stickers with QR codes leading back to the Breast Cancer Promise webpages placed amongst schools and offices helps greatly in this sustainment.
Early detection is vital, and regular self-examinations can help women recognize changes in their bodies and seek medical advice promptly. The #FeelYourself campaign encourages women to familiarize themselves with their bodies, empowering them to detect abnormalities early on. Additionally, social media challenges encouraged women to share their styles alongside their commitment to self-checks, reinforcing that fashion can play a role in health advocacy.
Join the Movement
Filipinas participated on the #FeelYourself movement comitting to regular self-checks and sharing their journey on social media. Tons purchased Breast Cancer Awareness kit supporting the cause, using the hashtag #FeelYourself garnering One Million Pessos which was donated to the Philippine Cancer Society. Each woman who made it to the event not only joined the fight against breast cancer and advocated for their health, but they also showcased their unique fashion.
Avon’s #FeelYourself movement is more than a campaign—it’s a call to action.
Encouraging women to take control of their health and prioritize self-examinations, Avon aims to create a ripple effect of awareness and empowerment. Let’s stand together in the fight against breast cancer and remind every Filipina that her health matters.
Together, we can make a difference in the lives of countless women while looking fabulous doing it.
Through the generous support and partnership with GCash, Buscopan Venus, Tough Mama, Kindred, Aetrex, Mang Inasal, NutriAsia, McDonald’s, Brook’s Running Shoes, Skyflakes, and Red Ribbon, the Avon Pink Parade was able to raise Php 1 Million, and the ways the brand raises funds for breast cancer survivors and fighters does not stop there.
Avon continued to raise funds for breast cancer awareness for the rest of October, with multiple product offers that see Php 10 donations going directly to the Philippine Cancer Society, in efforts to create a better world for women facing breast cancer
Breast Cancer Awareness Month was about being empowered through prioritizing self-care, staying informed, and conducting regular self-checks. Remember, #FeelYourself and continue to practice self-care that could save your life.
For even more information about Avon’s products and the causes that they support, visit Avon‘s official website.
