How can you ensure that your locks are truly healthy? Delve into the silent hair killers and fool-proof ways to reverse hair damage with Dove
The hair is considered a woman’s crowning glory, and for good reason. It is an extension of identity that reflects her individuality and style. Given its strong ties to one’s personality, many women go the extra length to elevate its appearance whether through following popular practices or experimenting with trendy new styles and products. As fun as it is to do so, these practices actually do more harm than good. Here are some of the most common hair habits that cause damage to both the internal and external structure of the hair, and how you can keep watch and take action on them with Dove.
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Mechanical Damage
One of the most common hair myths is brushing your hair 100 times promotes healthy hair growth, but it actually weakens the hair follicles. Anything that causes friction—from excessive brushing, aggressive detangling, to using rough towels to dry hair—wears and tears your hair, causing breakage and preventing it from growing healthy.
Heat Styling
Hair is the best accessory and true fashion enthusiasts tend to style it depending on their outfit or the mood they’re going for. This makes heat styling tools like blow dryers, straighteners, and curling irons so popular. Convenient and fun, it allows you to switch up your hairstyle. However, it also damages the keratin bonds in your hair leading to breakage. The heat also dehydrates your locks, making it stiffer, duller, drier, and more prone to split ends.
Chemical Damage
Trying out hair trends is a fun way to change your appearance and create a bold statement. And each season, we’ve seen new trends emerge—from platinum blonde to vivid reds, and straight to perms. With trends constantly changing, many people tend to bleach and dye their hair a couple of times. The products used in these processes contain harsh chemicals that prevent the hair from growing healthy and strong, causing it to become dry, thin, and brittle.
Excessive Product
When your hair is damaged, you may feel the urge to compensate for it by putting on multiple products, from shampoos to leave-in conditioners, in the hopes of minimizing signs of damage. Those with coarser and thicker locks may benefit from this, but fine and thin hair can only absorb so much. Using too much product doesn’t just weigh down your hair, it can even cause build-up and hair breakage.
Environment
One of the main causes of hair damage is hiding in plain sight. Even if you’re not the type to do anything remotely damaging to the hair, your locks may still look unhealthy as a direct result of the temperature and humidity in your environment. Drier and colder weather cause hair to be brittle, as a result of less moisture in the air. Meanwhile, extreme humidity can cause hair frizz.
The Science of Hair Repair
Undoing hair damage may seem impossible and complicated, but Dove made the process so much easier by introducing a three-step routine featuring the Dove Bio-Protein Care shampoo and conditioner line and the new Dove Hya+Ceramide Intense Repair Treatment Mask.
In the past, people settled for any hair care product that they could find in the market, but undoing hair damage—whether internal or external—always begins with the right products and ingredients. Dove’s newest haircare lineup is specifically formulated with skincare actives.
Though it may seem unconventional to use skincare ingredients for hair care, it actually makes perfect sense as the hair and skin are made of similar proteins and are exposed to similar aggressors. Dove uses a patented bio-protein care technology—a unique blend of fiber repair actives, vegan proteins, and nourishing ingredients like ceramides and biotin. The Bio-Protein care collection comes in four variants:
- Ceramide Intense Repair Shampoo and Conditioner, formulated with ceramide for hydration and nourishment;
- Bio-Keratin Straight and Silky Shampoo and Conditioner, which protects against humidity, lending to smoother and less frizzy hair;
- Biotin Hair Fall Rescue Shampoo and Conditioner, formulated with Biotin for less hair fall for hair breakage; and
- Restorative Oil Nourishing Care Shampoo and Conditioner, formulated with a blend of argan oil, marula, and sunflower seed oil to revitalize dry and dull hair.
Meanwhile, the Dove Hya+Ceramide Intense Repair Treatment Mask is formulated with hyaluron and ceramides to provide even deeper repair than what a shampoo and conditioner can do.
The unique formulas used in these products are made even more effective with its use of bio-mimetic science to mimic the hair’s natural biology, helping ingredients penetrate at the cellular level. It not just protects the outermost layer of the hair from damages caused by the environment and mechanical aggressors, but it also repairs damaged hair bonds caused by chemicals, products, and frequent styling.
You deserve to flaunt your hair in all its glory–whether you’re going for a natural look or experimenting with a new style. With science-backed ingredients and formulas, Dove goes beyond repairing hair damage, it also continues to help maintain your hair’s resilience—empowering you to unlock the best version of yourself.
Photos: DOVE
