Luxury fashion house Kate Spade New York shows love to the big apple with its Fall 2021 capsule collection.
Related: Spark Joy With The Kate Spade 2019 Spring Collection
Kate Spade New York continues its love letter to the city with its special “I LOVE NY” capsule collection. The Fall 2021 collection gives an ode to the city’s most iconic symbols, with a fun and preppy twist from the brand.
The capsule collection features the iconic “I LOVE NY” logo stitched on a new oversized tote, a 3D moulded red leather apple bag, a crossbody, a zip pouch, protective phone and AirPod cases, and shoes that features the iconic yellow taxis.
“There’s a magic to New York that can’t be found anywhere else, and nothing embodies that spirit more that the classic ‘I LOVE NY’ logo,” shared Jenny Campbell, Kate Spade New York Chief Marketing Officer. “As a brand, we’re constantly inspired by our hometwon—its beauty, color, resilience, and constant sense of optimism and joy. This capsule allows us to share our love openly with our community here in NYC, and around the globe.”
Kate Spade also launched a dynamic campaign alongside the collection. Highlighting the resilience of New York, the brand showed off their newest collection in a campaign that features dancing, joy, and color through the streets of New York.
Choreographed by Dylan Pierce, he shares, “This campaign really inspired me to think about dance in a new way. Looking at dance as a vehicle—to physically move and explore a city—was such an exciting creative challenge.” He adds: “I love how this campaign captures the joy of trade and movement again, especially after many months spent indoors.”
Also cementing their commitment to mental health awareness, Kate Spade New York is continuing its partnership with The National Council for Mental Wellbeing and will donate an additional $75,ooo to provide Mental Health First Aid training and mental health education workshops to New Yorkers in the artistic community.
