The shine of Pina’s trademark skincare line brought a needed energy to BeautyCon for all the ongoing beauty academics
The MEGA BeautyCon 2024 was an academy for relearning beauty, and Pina was that one favorite substitute teacher that the classes looked forward to. Right at the convention’s entrance, a pink and red archway greeted all incoming students with a full dedication to the academia aesthetic. Booth attendants, dressed in customized Pina University attire, led everyone in familiarizing themselves once more with Pina Glow’s radiant identity.
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Shining Sessions
Following standard Pina curriculum, the three main products were present for the day’s learning sessions. Pina Glow’s Daily Skin Glowing Lotion remained a key tutoring tool in well-hydrated skin for everyday use. Meanwhile, the Daily Light Wightening Soap with Kojic Acid was well accompanied with the Daily Skin Glowing Soap and its Glutathione property. Think of these essentials as your tools that help you dig deep through the nitty-gritty of the subject of beauty. Talk about girls in STEM—knowledge in beauty is definitely giving you the power to look and feel your best.
Getting caught up on Pina’s teachings was just half the fun, as their booth offered two activities and a photo-op backdrop. For a minimum purchase of PHP 299 worth of products, buyers could spin a wheel for extra goodies. For PHP 499, a special game inspired by Pachinko let loose some light thrills amongst the people as they earned special rewards from it as well.
The photo-op area was a pretty sight. A bathtub filled with soft little balloons and bright red flags flanked a bright mirror atop a small desk styled with all things Pina University, such as a cute board set of pencils here and Pina Muse certification there. This was where everyone became familiar with what Miss Pina Muse was, and this is where the special Miss Pina Beauty Contest was held.
Your Newest Pina Muses
What if your ID picture day wasn’t so boring? At the Miss Pina Beauty Contest, every picture glowed with a youthful excitement. Beyond everyone’s new IDs, a special award was also given to those who took Pina’s lessons truly to heart—two new musess who would also become their newest brand ambassadors. All it took was a snapshot at the booth that they shared on their Facebook or Instagram stories. A tag of Pina counted as a public submission, and the winners were announced during the official program of the 2024 MEGA BeautyCon.
Nearing the day’s end, current Pina ambassador Mariel Baltazar came up the stage with company executives Christian and Paige to formally announce the first ever Miss Pina Muses. Recounting her own experience, Mariel was excited to finally share the seat of Pina excellence with two new people who, like her, would be a testament to the empowerment that she felt and championed through Pina. With this, encouragement of Pina to achieve glowing skin through the basic routines of bathing and skincare made two people stood out amongst the batches of booth visitors.
Ben Marasigan and Casey Lopez were crowned the winners! They tackled the Pina basics with a humble charm, and brought out that inner glow within them the best out of everyone who attended Pina’s sessions. The snapshots weren’t enough to show in; onstage, they all stood together, graduating Pina’s radiant course with flying colors.
Photographed by KIERAN PUNAY, EXCEL PANLAQUE, and KIM SANTOS
