Anna Magkawas embodies the power of inspiration. In an exclusive interview, Anna talks to MEGA on how one woman’s resolve can ignite the hopes of many.
Anna Magkawas was behind LuxOnline PH, a luxury bag online selling platform, before pivoting to the health and wellness sector with the Luxe Beauty and Wellness Group. The move was done amidst the pandemic and gained notable success. The celebrated entrepreneur broadened her career by becoming a TV host for “Negosyo Goals,” which features business-focused stories to inspire and help viewers in their ventures.
RELATED: MEGA Women Takeover: Meet the Power Females Who are Taking Up Greater Space
The Luxe Beauty and Wellness Group founder and CEO became a prominent figure in the bustling beauty world. To stay ahead in the industry’s competitive landscape, she sets herself apart by prioritizing her products’ quality and global appeal. With her brand getting international recognition and orders, her commitment to investing in creating products that boost customer confidence has paid off. Rather than saturating the market with substandard offerings, she focuses on crafting something special to empower individuals to feel their best, inside and out. This reflects Anna Magkawas’ belief that Luxe’s beauty solutions are more than just beauty regimens or routines but a big step towards embracing a sense of confidence that shines from within.
Empowered Women Empower Women
According to Anna, being an empowered woman isn’t a title you wear; it’s the essence of who you are, both in the public eye and private. Someone who transcends her achievements goes way beyond the trophies she has on her shelf or awards she receives. It’s more about the fire in her belly and maintaining a positive attitude that, in turn, inspires others to realize and chase their dreams. An empowered woman possesses authenticity and fosters genuine connections in the lives she touches, revealing the essence of her character.
The influencer marketing strategy was gold and propelled Anna Magkawas to success. This approach helped her reach people far and wide through different personalities with diverse audiences that resonated with her message of positivity and empowerment.
She’s heard from many women who found her success story inspiring throughout her career. Women from all walks of life reach out to her and share how her journey, or when they see her on TV or other platforms, has lifted them from their darkest moments. “Ikaw yung naging inspirasyon ko para bumangon ako sa buhay,” Anna recalls someone saying. It shows how powerful the reach of social media and the digital age is, primarily when used right: personal narratives become beacons of hope for women searching for a light to guide them toward empowerment.
It’s incredible how sharing positive vibes can help others feel seen and heard. “Kaya pang bumangon,” Anna reiterates how powerful a reminder any digital content wielded with purpose and heart has to those searching for a flicker of hope online. “Parating may pag-asa.”
Photography DOOKIE DUCAY. Art Direction ANDREW ENCAPAS. Fashion Direction SEAN CASTELO. Beauty Direction MIA CASTRO. Styling ROKO ARCEO, assisted by GISELLE BARNACHEA. Sittings Editor MIA CASTRO. Makeup NIX SORIANO assisted by DANYCA KLOIE EVANGELISTA of NIX INSTITUTE BEAUTY. Hair BHELLE ALBA assisted by JESSEY MIRANDA of NIX INSTITUTE BEAUTY. Shoot Coordination JOANA FERNANDO and ISABELLA DARANG. Special thanks to GRAPEVINE RESTAURANT and JULIUS LAGMAN
