PANTONE Announces Peach Fuzz as the 2024 Color of the Year

PANTONE Announces Peach Fuzz as the 2024 Color of the Year


Say goodbye to Viva Magenta as we enter the territory of the peach

Peach Fuzz: a soft peach hue urging us to slow our pace and extend care, like a pause in life’s hurried way. Officially known as Pantone 13-1023, the name flows with tactile sensuality, bringing to mind velvety peaches, feathers as soft as whispered secrets, and the smooth allure of vintage satins and silks. This romantic color becomes a gentle reminder to relish life’s subtle pleasures, prompting us to nurture ourselves and those around us with the grace of a well-composed verse. Did you ever think of Peach Fuzz?

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The 2024 Color of the Year: PANTONE 13-1023 Peach Fuzz

In 1999, Pantone introduced the Color of the Year program to engage the design community and color enthusiasts worldwide in discussions about the relationship between culture and color. The aim is to emphasize how the ever-evolving global culture finds expression and reflection through the language of color. In its 25th year, color researchers have decided to compound the color as a sort of calm demeanor. Like a scoop of sherbet on a hot sunny day, it seeks to pacify even the most hot-headed. While 2023 flaunted Barbiecore pinks, Peach Fuzz takes a cheeky detour into muted fruitiness, offering a visual respite that’s as gentle as a lullaby in a neon-filled world.

Balmain Spring/Summer 2024

Vice President of the Pantone Color Institute Laurie Pressman states, “The color we selected to be our Pantone Color of the Year 2024 needed to express our desire to want to be close to those we love and the joy we get when allowing ourselves to tune into who we are and just savor a moment of quiet time alone.” In this exploration of color, its reasoning serves as a profound impact that hues, shades, and tones can have on our collective consciousness—a reminder that, in light and pigment, there lies emotion and connection.

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More than just a suggestive emoji or the scene from Call Me By Your Name and Parasite, Peach Fuzz presents a stark contrast to the AI-generated “carmine red” Viva Magenta of the previous year. While still residing in the warmer color family, Peach Fuzz distinctly diverges from the bold, outgoing vibes associated with 2023’s radiant shade—a lively color reflecting the spirited atmosphere as the COVID-19 pandemic approached its resolution. It signifies a subtle transition from the intense fervor of red to the gentle, velvety allure of a peach-infused daydream.

Gucci Ancora Notte Lacma 2023

It’s a warm, inviting color that signifies our desire for togetherness. This cozy shade brings a sense of tenderness and promotes messages of caring, sharing, community, and collaboration. Highly indicative of good taste, Peach Fuzz engages multiple senses, creating a pleasant relationship between taste, sight, touch, and scent. As we embrace 2024, let Peach Fuzz be the color that adds a touch of warmth and unity to our experiences.

Photos: PANTONE (via website); BALMAIN, LOUIS VUITTON, and GUCCI (via Instagram)
Featured Image: LOUIS VUITTON (via Instagram)

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