The BVLGARI OMNIA Fragrance Collection unveils its most radiant expression, debuting a new design, campaign, and ambassador
Celebrated for its unique and enchanting compositions, BVLGARI OMNIA, exquisitely crafted by Master Perfumer Alberto, is a fragrance collection that evokes a captivating allure and mystique. This line transforms the distinctive sparkle of colored gemstones and the radiance of the most delicate flowers into precious drops of light.
In its most daring evolution yet since its original launch in 2003, BVLGARI OMNIA’s three signature fragrances, Crystalline, Amethyste, and Coral, have been illuminated in a new light with the #RevealYourLight campaign. Each exquisite stone has been translated into a multi-faceted scent, crafted to perfection and coursing with the exuberance of nature’s gems, illuminated as a fragrance.
Pure radiance
Evoking the purity and clarity of crystal, BVLGARI OMNIA Crystalline is a luminous eau de toilette inspired by the aquatic transparency of a lotus flower, sublimated by the airy lingering scent of a white peony.
BVLGARI OMNIA Crystalline is a delicate scent evolving through watery crispy notes of nashi pear, the vegetal freshness of bamboo, and ending on the warmth of balsa wood, softened by a dash of crystal musks.
Graceful elegance
Expressing the soft shine and noble refinement of amethyst, BVLGARI OMNIA Amethyste is an incredibly nuanced bouquet embodying the myriad scents of iris gardens dappled with morning dew.
A flower of great luxury and originality, the iris’ velvety petals capture the multiple light textures and reflect them with intense and enchanting shades.
Vital energy
Inspired by the solar vitality of red coral, BVLGARI OMNIA Coral is a floral-fruity fragrance that captures the incandescent energy of the vibrant gem through the bright aura of hibiscus notes. An emblem of passion, this lively flower is associated with the life-giving force of light, as it only grows if immersed in daylight.
The Flacon
The new design of the flacon, or a small bottle for a perfume, pays tribute to BVLGARI OMNIA’s iconic shape. Two detachable rings flow into each other, unveiling the fragrance’s atomizer and expressing the evolution of the collection. With its twin circles intertwined, playful and precious, the design represents the infinity symbol, drops of light that shine from one moment to the next. An elegant rose gold-colored frame on the cap brings Bulgari’s DNA as a jeweler to the core of one of its most iconic fragrance collections.
Held up to the light, the bottle’s airy transparency is illuminated, becoming a unique treasure.
Bathed in light
For the Reveal Your Light campaign, the actress Cailee Spaeny has been chosen to embody the spirit of BVLGARI OMNIA. In Sofia Coppola’s upcoming movie Priscilla, about Elvis Presley’s wife and muse, the 24-year-old has captured Hollywood’s attention with her versatility and effortlessly authentic glow.
The ethereal film of the campaign features the star being comfortable in her skin and exuding confidence, inspired in part by adding a BVLGARI OMNIA fragrance as a natural last touch to her fashion ensemble.
Visit Bulgari stores at Rustan’s Makati, Shangri-La, Alabang, Cebu, and Gateway; Robinson’s Ermita and Galleria; SM Mall of Asia, North Edsa, Megamall, Makati, and Aura; and Landmark Trinoma and Makati to discover their latest luxury collections. Discover more at Bvlgari (rustans.com).
